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Some thoughts on Uber, Shipt, the Gig Economy, and the Employee vs. Contractor debate

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Yesterday, I wrote at Forbes about a bill that aims to force “gig”-type companies to pay Social Security taxes on the workers’ total compensation — for providing taxi services, handyman services, grocery shopping, etc. I observed that it was flawed by its inability to differentiate between gross and net income.  But in looking at some of the details, I came across an article saying that Uber was making some changes to its structure in order to bolster its claim that it is not subject to the sweeping California AB 5, which classifies workers as “employees” in a wide range of cases.

Here’s Vox, back in September:

But Uber and Lyft say they’re not worried. In fact, both ride-hailing companies say the new law doesn’t force them to make the costly change of turning their drivers into employees. That’s because to do so they would have to consider drivers as part of their “usual course” of business. Uber has said its drivers aren’t because the app is really a tech platform for “digital marketplaces” and not primarily an employer of drivers. . . .

Uber declined to expand on its legal reasoning to Recode, but it’s made this argument before. It goes something like this: Uber’s core business is providing technology that connects people to each other. Drivers are free to accept or decline rides as they please, so they are not employees of Uber but rather customers of its marketplace, just like the people who take rides.

And City Lab reported just a couple days ago that

Historically, ride-hail drivers have been able to see just the origin—not the destination—of a requested trip before deciding whether to accept it. Only when a trip begins will a driver know if a passenger wants to travel one mile or ten (longer trips are generally more lucrative), or whether the journey will end in a wealthy neighborhood or a low-income one. Although drivers have grumbled about their inability to know destinations ex ante, the status quo helped insulate ride-hailing companies from the accusations of discrimination that have dogged the taxi industry for decades. Because requested destinations are hidden, it’s been hard for a ride-hail driver to avoid servicing a particular neighborhood.

But Uber’s calculus shifted in September after California Governor Gavin Newsom signed the worker-rights bill AB5, which will make many gig workers and independent contractors eligible for benefits and force ride-hail companies to treat its drivers more like employees. Uber and Lyft vehemently oppose applying AB5 to their businesses, and they want to bolster their case as they challenge AB5 in courts and at the ballot box. (They’re also worried other states could follow California’s lead). But it’s been difficult for ride-hailing companies to claim that drivers are contractors making informed, independent workplace decisions when key information like passenger destination is being hidden from them.

Last week Uber changed its stance, announcing the changes in a blog post aimed at California drivers that referred obliquely to AB5: “With the passage of new laws, we’ve been carefully considering how we could further…enhance the flexibility and transparency of the Uber platform.” The company explained that California drivers will, for the first time, see a trip’s requested destination before they accept or decline it. What’s more, drivers can now decline as many requested trips as they like without losing access to rewards like discounted car repair—bonuses available through the Uber Pro program.

So I thought it would be worthwhile to add my two cents.

In the first place, I am not a fan of gig pseudo-employers underpaying workers by means of those workers failing to understand their true net income — getting excited at the cash money without recognizing that the expenses they pay mean their true income is much lower.  (To the extent that they can take customers from taxi drivers because of investors willing to spend money on unprofitable companies seemingly without end, well, eh, I just hope that those aren’t pension funds doing the investing!)

But at the same time, I’ve thought that the concept of “surge pricing” made a lot of sense — getting more drivers driving when the demand is greater by means of higher rates.  And for all the complaints that drivers make less in reality than on paper because of the periods of waiting for fares, well, in an ideal case, because the fares come in via an app, a driver who lives nearby can do chores around the house while waiting for a fare.

But at the same time, for Uber or others to claim they are a mere marketplace serving to connect drivers and riders — well, the City Lab article points out one way in this claim doesn’t hold water, if prior to this change, drivers must accept fares blindly.  What’s more, “connecting drivers and riders” is more credible a claim if those drivers can build a book of business — handing a business card to a fare or scheduling recurring appointments, for example.  (For many drivers and customers it wouldn’t matter – “just give me the next car” or “the next fare” is all that matters; but some would care.)

And it’s not just Uber.  I’ve talked to someone who shops for Shipt.  Her pay from the company isn’t spectacular, but where the real money comes from is from tips, and she gets those tips by building relationships with her customers.  But those customers can’t select her to do their “shops” — the only workaround is for them to place their orders at predictable times, and for her to see that those orders have been placed, and accept the order.

So on the one hand, it seems clear to me that for companies such as this to credibly claim, “our business is connecting workers and their clients” they need to provide more transparency and make the whole process more useful to both types of users.  In addition to features enabling drivers to build a book of business and customers to have a regular driver for appointments (or food- or grocery-deliverer) or instance, it also seems to me that adding functionality that enables drivers to track their expenses directly on the app, both for tax purposes and to understand their true net income would be useful to drivers, even if the company isn’t so happy to have this as visible.

But at the same time, yes, as City Lab point out, the moment this rider/driver matching becomes transparent, it enables discrimination.  Drivers can refuse to take fares to neighborhoods they deem unsafe.  Shoppers can refuse to deliver to those areas — and might well justify it out of concerns of safety, since they depend on tips that are earned by bringing the groceries inside and helping the customer.

And what about the other side of the coin?  Would it be so bad if these companies were forced to treat the contractors as employees?  They’d have to work out an hourly wage that’s the equivalent to the rates they’re paying out now, but inclusive of FICA, worker’s comp, and the like.  Presumably they’d hiring 29-hour workers to avoid classification as full-time.  Is it indeed the case that this would boost their payroll expenses because at present contractors are willing to accept pay that’s less than the minimum wage, when they have that choice?   Like it or not, there are plenty of other ways in which people participate in the economy while earning less than minimum wage by means of being self-employed — how much do you think your typical etsy crafter makes?

But of course the other wrinkle is this:  many cities and states are now mandating “predictability pay” — requiring that employers fix a schedule in advance and keep to it, rather than provide schedules at the last minute or sending workers home or calling them in unexpectedly.  Could a company with scheduled employee-drivers work their way through surges and slow periods?  Maybe — for dates that are predictable, they could schedule more of their workforce and for unexpectedly busy periods, predictability-pay laws do offer (I think) the ability to ask workers to come in voluntarily by offering them higher wages.  But these ultimately come across as attempts to mimic the better-mousetrap of independent contractors setting their own schedule based on the pay on offer.

So those are my jumbled thoughts.  What do you think – is gig work a problem we need to solve or an innovation making lives better?

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Kids On The Sweetest Gig Earn Meaningful Perk ‘Healing the World with Chocolate’

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Starting On Mother's Day Kids that Work on The Sweetest Gig...Earn Perk to Heal the World with Chocolate #healingwithchocolate #thesweetestgig www.HealingwithChocolate.com

Starting On Mother’s Day Kids that Work on The Sweetest Gig…Earn Perk to Heal the World with Chocolate #healingwithchocolate #thesweetestgig www.HealingwithChocolate.com

Imagine a World Without Borders #unitedchocolatenations www.UnitedChocolateNations.com

Imagine a World Without Borders #unitedchocolatenations www.UnitedChocolateNations.com

The Sweetest Gig Preparing Kids for Life #thesweetestgig #kidslovework #kidsearnperks www.TheSweetestPerk.com

The Sweetest Gig Preparing Kids for Life #thesweetestgig #kidslovework #kidsearnperks www.TheSweetestPerk.com

Join French Kid Team for The Sweetest Gig #mustlovefrench #thesweetestgig kidslovework www.MustLoveWork.com

Join French Kid Team for The Sweetest Gig #mustlovefrench #thesweetestgig kidslovework www.MustLoveWork.com

Join The Mitzvah Team to Taste World's Best Chocolate and Write Creative Reviews in Hebrew at The Sweetest Gig #thesweetestgig #mitzvahteam #hebrew www.TheMitzvahTeam.com

Join The Mitzvah Team to Taste World’s Best Chocolate and Write Creative Reviews in Hebrew at The Sweetest Gig #thesweetestgig #mitzvahteam #hebrew www.TheMitzvahTeam.com

On The Sweetest Gig kids taste the world’s best chocolate, write creative reviews, and earn meaningful perks to do good deeds; kids can gift chocolate globally.

On The Sweetest Gig, kids work and earn meaningful perks to do good deeds!”

— Carlos Cymerman, Fun Advocate+Founder The Sweetest Gig

SANTA MONICA, CA, UNITED STATES, January 21, 2021 /EINPresswire.com/ — Recruiting for Good (R4G) is a staffing agency helping companies find talented professionals and generating proceeds to fund The Sweetest Gig (preparing kids for life).

According to Recruiting for Good and The Sweetest Gig, Founder, Carlos Cymerman, “On The Sweetest Gig, kids work and earn meaningful perks to do good deeds.”

Recruiting for Good is hiring 25 kids for the Sweetest Gig by February 9th, 2021; to write creative chocolate reviews in English, French, or Hebrew.

Kids that complete 3 successful reviews between February and April, 2021; earn mom gift (a box of fine chocolate, home delivered for Mother’s Day in LA). And earn spot on team to earn more meaningful perks.

Starting on Mother’s Day, kids that complete 3 successful reviews between May and July, 2021, earn Healing the World With Chocolate perk; gift and send chocolate globally (to family and friends).

About Healing With Chocolate

1. Kids learn that anything meaningful takes time and effort.

2. Kids use their creative talent to earn special perk (gift chocolate).

3. Kids pay forward chocolate to anyone in the world (and do a good deed).

Carlos Cymerman, adds “Chocolate heals mind, body, and soul!”

About

Before launching staffing agency, Recruiting for Good, Founder, Carlos Cymerman worked as a teacher for 10 years during and after college. And Recruiting for Good has been sponsoring creative writing contests for the last 10 years (for adults and kids). In 2014, he created and sponsored a creative writing program at Olympic High School in Santa Monica.

The Sweetest Gig is a rewarding ‘Kid Love Work’ program; especially suited for ‘Grateful Working Professional Families’ that love preparing their kids to succeed in life. Sweet Creative Middle School Kids are hired on weekends to taste The World’s Best Chocolate, write creative reviews (in English, French, or Hebrew), and earn meaningful perks to Do Good Deeds (Gift Mom Chocolate or Heal the World with Chocolate). The Sweetest Gig is created by Carlos Cymerman, and sponsored by Recruiting for Good. “Kids learn that anything meaningful, rewarding, and worthwhile; takes time, and effort.” www.TheSweetestGig.com

Summer Camp May Not Be Back…The Sweetest Gig Will Be… Summer 2021!

Since 1998, Recruiting for Good has been a purpose driven staffing company. Companies retain our recruiting agency to find talented and value driven professionals who love to use their talent for good in Accounting/Finance, Engineering, Information Technology, Marketing, Operations, and Sales. www.RecruitingforGood.com. R4G is on a fun mission; preparing kids for life to succeed thru ‘The Sweetest Gig,’ fun love work program.

Recruiting for Good Created The Goodie Foodie Club whose purpose is to help fund ‘The Sweetest Gig’ so more kids can learn to love work and prepare for life. Participate in our meaningful Referral Reward Program today to Enjoy The Sweetest Rewards (12 Months of Sushi, or 12 Months The Finest Chocolate Delivered to Mom). www.TheGoodieFoodieClub.com

Carlos Cymerman
Recruiting for Good
+1 310-720-8324
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn



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Wiped Film Evaporators (WFE) Market Scope, Prediction, Key Players, Size, Share and Forecast 2026 | Buss-SMS-Canzler GmbH, GIG Karasek (Dr. Aichhorn Group), LCI Corporation (Nederman Group) – KSU

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Global Wiped Film Evaporators (WFE) Market research report offers extensive research and analysis of key aspects of the global Wiped Film Evaporators (WFE) industry. Report provides holistic analysis of the market allowing companies to take decisions according to the changing market trends. It contains market overview providing basic understanding about what the market is. This market is fragmented into various segments, such as type, applications, end-users, and distribution channel. Furthermore, report contains competitive analysis and provide company profiling of key players involved in market. This provide deeper understanding of the competitive landscape and its future scenarios, crucial dynamics, and leading segments of the global Wiped Film Evaporators (WFE) market. In addition, report includes regional analysis and market dynamics. For instance, report involves detailed analysis about the factors responsible for the growth of market along with factors that can hamper the growth of market.

Competitive Analysis:

Wiped Film Evaporators (WFE) market report covers profiling of major players involved in market, which give detail analysis of companies. It offers business overview of companies along with detailed information on the company’s offerings and industries served. Further, it provide recent development of companies in terms of new launches, mergers and acquisitions, and expansion. Additionally, snapshot has been given where companies are placed in terms of their geographical presence and product offerings.

The report covers following Key Players in Global Wiped Film Evaporators (WFE) Market:

Buss-SMS-Canzler GmbH, GIG Karasek (Dr. Aichhorn Group), LCI Corporation (Nederman Group), VTA, Pfaudler, 3V Tech, Sulzer, Technoforce, Hitachi, Artisan Industries, Vobis, LLC, Chem Process Systems, Wuxi Lima Chemical Machinery, Wuxi Haiyuan Biochemical Equipment, WuXi HeXiang Biochemistry Equipment

Get The Sample Report PDF with Detail TOC & List of Figures@https://www.apexmarketsresearch.com/report/global-wiped-film-evaporators-wfe-market-by-product-850302/#sample

Segment Analysis:

Wiped Film Evaporators (WFE) market report has been segmented into types, applications, and end-users. It provide market share of each segment involved in Wiped Film Evaporators (WFE) market. Companies operating in this market will get holistic understanding about fastest growing segment. This will allow them to identify their target customers as well as allocate their resources wisely. Segment analysis helps to create perfect environment for engagement, customer retention, and acquisition. This is section helps companies operating in the Wiped Film Evaporators (WFE) market to identify key focus areas while making their strategic investments.

Segments by Product Types:

Vertical Wiped Film Evaporators
Horizontal Wiped Film Evaporators

Segments by Applications:

Pharmaceuticals
Chemical Industry
Food and Beverages
Petrochemical Industry
Textile Industry
Others

Regional Analysis:

Wiped Film Evaporators (WFE) market report covers analysis of various regions, such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Market trends change region wise, resulting in change base on their physical environment. Thus, report include key regions, with sales, revenue, market share and growth rate of Wiped Film Evaporators (WFE) in these regions, from 2020 to 2028. It analyzes region with highest market share along with fastest growing region in Wiped Film Evaporators (WFE) market. Region wise report is further segmented into country level analysis. For instance, North America is segmented into U.S. and Canada. Europe include UK, France, and Germany followed by APAC, which includes countries, such as China, India, and Japan. Latin America consists of countries, such as Mexico and Brazil, and MEA countries included in Wiped Film Evaporators (WFE) market are GCC Countries and South Africa.

Research Methodology:

Research methodology used to aggregate the Wiped Film Evaporators (WFE) market report involves a combination of both primary and secondary research approaches. Research team starts with secondary research from various sources to gather data on Wiped Film Evaporators (WFE) market. The report has combined its data from trusted secondary sources, such as company’s annual reports, industry publications, current news, government sites, etc. Further, primary research involves interviews to gain first hand insights idea about the market. Our analysts have interviewed several top C-level executives, decision makers, board members, key opinion leaders, industry veterans and other stakeholders in the Wiped Film Evaporators (WFE) market. All the data is then combined and picturized in a report in such a way that it gives thorough understanding and analysis about the Wiped Film Evaporators (WFE) market.

Target Audience:

• Product manufacturers
• Component manufacturers
• Agents involved in supply chain
• Government institutions
• Research organizations
• New entrants in Wiped Film Evaporators (WFE) market

For More Queries and Customization in The Report@https://www.apexmarketsresearch.com/report/global-wiped-film-evaporators-wfe-market-by-product-850302/#inquiry

Why to purchase Wiped Film Evaporators (WFE) market report?

• The Wiped Film Evaporators (WFE) market report offers comprehensive overview of the current market and forecasts by 2020-2028. It helps to identify the opportunities related to market in near future. It gives clear idea to our users where to capitalize their resources.
• The report further includes industrial dynamics, such as drivers, restraints, and opportunities related to market which have major impact on the growth of Wiped Film Evaporators (WFE) market.
• In-depth research on the overall expansion within the market that help users to decide the product launch and asset developments.
• Report covers recent development and changing trends in market to take decision accordingly.

Years Considered for The Study:

The base year for estimation: 2020
Historical Data: 2015–2020
Forecast period: 2021-2028

Table of Content:
Chapter 1 Industry Overview

1.1 Wiped Film Evaporators (WFE) Market Overview
1.1.1 Wiped Film Evaporators (WFE) Product Scope
1.1.2 Market Status and Outlook
1.2 Global Wiped Film Evaporators (WFE) Market Size and Analysis by Regions (2014-2019)
1.2.1 North America Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.2 EU Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.3 Japan Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.4 China Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.5 India Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.6 Southeast Asia Wiped Film Evaporators (WFE) Market Status and Outlook
1.3 Global Wiped Film Evaporators (WFE) Market Segment by Types (2014-2026)
1.3.1 Global Wiped Film Evaporators (WFE) Revenue and Growth Rate Comparison by Types (2014-2026)
1.3.2 Global Wiped Film Evaporators (WFE) Revenue Market Share by Types in 2018
1.3.3 Type1
1.3.4 Type2
1.3.5 Other
Others
1.4 Wiped Film Evaporators (WFE) Market by End Users/Application
1.4.1 Global Wiped Film Evaporators (WFE) Revenue (USD Mn) Comparison by Applications (2014-2026)
1.4.2 Application 1
1.4.3 Application 2

Chapter 2 Global Wiped Film Evaporators (WFE) Competition Analysis by Players

2.1 Global Wiped Film Evaporators (WFE) Market Size (Million USD) by Players (2014-2019)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

Chapter 3 Company (Top Players) Profiles and Key Data

3.1 Company 1
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Company 1, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.1.5 Recent Developments
3.2 Company 2
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Company 2, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.2.5 Recent Developments
3.3 Company 3
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Company 3, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.3.5 Recent Developments
And more…

Chapter 4 Global Wiped Film Evaporators (WFE) Market Size Type (2014-2019)

4.1 Global Wiped Film Evaporators (WFE) Market Size by Type (2014-2019)

Chapter 5 Global Wiped Film Evaporators (WFE) Market Size Application (2014-2019)

5.1 Global Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)
5.2 Potential Application of Wiped Film Evaporators (WFE) in Future
5.3 Top Consumer / End Users of Wiped Film Evaporators (WFE)

Chapter 6 North America Wiped Film Evaporators (WFE) Development Status and Outlook

6.1 North America Wiped Film Evaporators (WFE) Market Size (2014-2019)
6.2 North America Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 7 EU Wiped Film Evaporators (WFE) Development Status and Outlook

7.1 EU Wiped Film Evaporators (WFE) Market Size (2014-2019)
7.2 EU Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 8 Japan Wiped Film Evaporators (WFE) Development Status and Outlook

8.1 Japan Wiped Film Evaporators (WFE) Market Size (2014-2019)
8.2 Japan Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 9 China Wiped Film Evaporators (WFE) Development Status and Outlook

9.1 China Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
9.2 China Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 10 India Wiped Film Evaporators (WFE) Development Status and Outlook

10.1 India Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
10.2 India Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 11 Southeast Asia Wiped Film Evaporators (WFE) Development Status and Outlook

11.1 Southeast Asia Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
11.2 Southeast Asia Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 12 Market Forecast by Regions and Application (2019-2026)

12.1 Global Wiped Film Evaporators (WFE) Market Size (Million USD) by Regions (2019-2026)
12.1. North America Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.2 EU Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.3 China Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.4 Japan Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.5 Southeast Asia Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.6 India Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.2 Global Wiped Film Evaporators (WFE) Market Size by Application (2019-2026)

Chapter 13 Wiped Film Evaporators (WFE) Market Dynamics

13.1 Wiped Film Evaporators (WFE) Market Opportunities
13.2 Wiped Film Evaporators (WFE) Challenge and Risk
13.2.1 Competition from Opponents
13.2.2 Downside Risks of Economy
13.3 Wiped Film Evaporators (WFE) Market Constraints and Threat
13.3.1 Threat from Substitute
13.3.2 Government Policy
13.3.3 Technology Risks
13.4 Wiped Film Evaporators (WFE) Market Driving Force
13.4.1 Growing Demand from Emerging Markets
13.4.2 Potential Application

Chapter 14 Market Effect Factors Analysis

14.1 Technology Progress/Risk
14.1.1 Substitutes
14.1.2 Technology Progress in Related Industry
14.2 Consumer Needs Trend/Customer Preference
14.3 External Environmental Change
14.3.1 Economic Fluctuations
14.3.2 Other Risk Factors

Chapter 15 Research Finding /Conclusion

Chapter 16 Methodology and Data Source

16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Disclaimer
16.4 Author List

About Us:
We at Apex Market Research aim to be global leaders in qualitative and predictive analysis as we put ourselves in the front seat for identifying worldwide industrial trends and opportunities and mapping them out for you on a silver platter. We specialize in identifying the calibers of the market’s robust activities and constantly pushing out the areas which allow our clientele base in making the most innovative, optimized, integrated and strategic business decisions in order to put them ahead of their competition by leaps and bounds. Our researchers achieve this mammoth of a task by conducting sound research through many data points scattered through carefully placed equatorial regions.

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Company titles for gig workers reveal business models

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Dasher.” “Tasker.” “Driver-partner.” Over the last decade, gig company executives have come up with all kinds of names for their workers.

Like much in the so-called gig economy, giving names to low-wage workers is nothing new. In 1975, Walmart CEO Sam Walton decided he was no longer going to call people at his stores “workers.” He was going to have “associates.” 

The idea of giving fancy titles to low-wage workers spread. Today, Subway employees are called “sandwich artists.” At Disney World, managers call everyone from security guards to the person inside the Mickey Mouse costume a “cast member.”

But for gig companies, the question of what a worker is called isn’t just about marketing or trying to make a worker feel like part of the team. It is also essential to their business models.

These names bolster the companies’ arguments that their workers are contractors, not employees entitled to benefits and protections, said Caitlin Vega, a labor lawyer who works with unions. She said many of these invented names are a way for companies to create the illusion of distance from their workers by focusing on the tasks they perform.

Here’s how Vega summed up their argument: “ ‘They’re not our employees, they’re doing a discrete task. You know, they’re called “taskers” or “juicers” or some term that refers to the task, that is not integral to our business model of course,’ ” she said.

Uber has used terms for workers that boost the idea that they are independent, calling drivers driver-partners, a term the company uses in marketing and hiring documents. Companies like TaskRabbit put their invented worker names in the introductory videos for people who want to work for the company.

California’s Supreme Court, attorney general and Legislature agree there’s one accurate term for gig workers: “employees.” But gig companies spent over $200 million on Proposition 22, which legalized a new subemployee category for workers. Of course gig companies invented a name for it: “independent contractor-plus.”

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