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21 Gig Economy Leaders Share How The Coronavirus Pandemic Is Impacting The Freelance Workforce



Once again, I’ve solicited the comments of leaders of the freelance revolution around the globe, and received their current reports from many. I asked each to give readers their best intelligence on the short and longer term intentions of clients—whether startup, small business, or large corporateto utilize freelancers and independent management consultants in the “coronavirus economy.” Here’s an overview of the big messages:

  • Freelancer and consultant utilization is generally up, largely for those working remotelycompleting essential projects, augmenting critical skills, and transitioning companies to a remote workforce
  • Over the medium term, expectations for freelance business is more somber; many platform CEO’s fear a drop in demand as clients eliminate or reduce discretionary project spending to weather the recession. However, they do not generally believe it will be long lasting
  • Overall, belief in the long term future for freelancers and independent management consultants is bright. It’s just getting through the storm that’s top of mind for these CEO’s

Read on to learn what leaders of the freelance revolution had to say in the last couple of days:

Rob Biederman, Co-CEO of Catalant: “Our early indicators show a significant rise in interest: inbound web traffic has doubled. We’ve seen an increase in areas of operational efficiency, project management and finance, and a decrease in marketing communications projects. Customers are continuing their most strategic projects and re-booking experts to continue work previously started. Our customers are also seeking experts with skills they never expected, for example, helping hospitals find crisis communications experts and epidemiologists to help a multinational business assess the impact of COVID-19.” 

Mathieu Stevenson, CEO of Snagajob: “We are in the early days of a rapid shift in employment across sectors where the gig economy operates. While sectors such as hospitality and travel have been hit hard, our survey data shows 35% of employers plan to add staff in the coming weeks—particularly in sectors such as grocery, pharmacy, warehousing, cleaning, and delivery. As the economy rebounds, I suspect gig will play a key role as employers will value the flexibility it provides while they navigate uncertain demand.”

Bryan Peña, MBOPartners Head of Market Strategy: “We are seeing a lot of uncertainty, but not many clients making immediate reductions in the near term and have seen no appreciable reduction in demand. In fact some have identified unique needs that may increase usage of independent resources in healthcare and business turnaround. In downward business cycles, companies rethink the way they get things done. The forced migration to remote work brought about by COVID-19 will advance the openness of companies to leverage the independent workforce.  For the long term we see an increased role for freelance or independent management consulting.”

Marc Ibrahim, CEO of Ashghali in Lebanon: “We are noticing an increase in demand for everything related to remote work. There’s no demand anymore for gigs related to event planning. Home Services gigs have decreased to the strict minimum.”

Ashmita Das, CEO of Kolabtree in the U.K.: “Perhaps due to our speciality in science and healthcare, we’ve seen a rise in projects involving hand sanitizer production and Covid-19 research. We also saw a 60% spike in freelancer registrations on Kolabtree last month. One client recently told us: “With the COVID-19 crisis we will rely on independent contractors in a much larger way.”

Charles Thomas, CEO of Comet in Paris: “The business climate in France is gloomy. Our clients are currently in a fog regarding their own forecasts; most told us that, unfortunately, they will drastically decrease their demand for contractors, freelancers, and external agencies. Most of the projects already signed are still live, but 80% of clients said they might not need freelancers until late Q3. We hope that this forecast is not 100% valid but we’re preparing for the worst to get through 2020 with low revenues.”

James Sandoval, CEO of MeasureMatch, a U.K. marketing marketplace: “The economic upheaval caused by the COVID-19 pandemic is going to put a lot of pressure, if not completely break, many small to mid-sized professional service providers (e.g. agencies, consultancies and freelance consultants) participating in the MeasureMatch marketplace.”

Abby Forman of Fiverr the Israeli based global platform: “One of our clients put it this way: ‘We are very protective of our team and won’t hire someone unless we can commit to them for the long haul. So, during these uncertain times hiring freelancers to augment our team makes even more sense. In doing so, we can offer our clients the quality they require without taking on additional risk as a company.’” 

Jeff Tennery, CEO of Moonlighting: “Fear is high, as freelancers and independent workers have enjoyed more steady income over the past 4-5 years. Many of our freelancers are also exploring full time jobs.”

Stephanie Nadi Olsen, CEO of We Are Rosie: “No intel on longer term planning; our clients are focused on stabilizing their core team. In the short term, clients are leveraging independent marketers as their core team becomes understandably less productive in the midst of all the disruption. Our clients are asking for teams who can bolt onto their core organization and handle entire projects from strategy-to-execution. Our individual consultants are getting renewed and extended to provide longer term support for their brands. And we are seeing high demand for individual niche experts who have remote-working experience to jump in as an extra pair of expert hands.”

Jeffrey Moss, CEO of Parker-Dewey: “For short term, it’s a mix of issues depending on the company and role. Companies that have hired summer interns are focused on contingency planning and exploring how remote work can fit in. Many companies are seeing a spike in immediate needs by current employees and are using freelancers or student freelancers.”

Gabe Luna-Ostaseski, Co-Founder of BrainTrust: “Our client companies need to get critical work done and the old models of interviewing people in offices and taking 6 weeks to onboard new people won’t work. They need speed and super high-quality people that can step in immediately. We’re seeing customers expand the scope of their engagements.”

Anthony Beilin, CEO of Collective Benefits: “At Collective Benefits, our clients are on-demand marketplaces and platforms many of which are at the front lines of this crisis, including staffing hospitals, care homes, delivering food, logistics and mobility. Some of our partners are seeing unprecedented demand and are worried about their ability to cope with this crisis, especially if 50%+ of their workforce becomes ill. They need to attract new workers at scale and in a short time frame. Clearly there are also examples to the contrary—with clients in the personal beauty, wellness, and hospitality space facing a tremendous challenge in the near term. For them survival is key.” 

Emma El Karout, CEO of One Circle, an HR platform serving the Mideast and Africa: “Corporates, primarily in emerging countries, are scrambling and asking our freelancers to help on a range of issues: performance/incentive pay, legal restrictions to unpaid leave, and ensuring benefits coverage for home-bound workers. There is an immediate need from companies for expert support related to the impact and stress of having distributed teams imposed overnight, and our freelancers are providing support. Everything is short-term right now, wait and see being the overwhelming approach.”

Mathias Linneman, Cofounder and CCO of Worksome in Denmark: “Our clients are preparing for a global recession in the aftermath of Coronavirus. Some will cut back on permanent positions and hire more freelancers and independent consultants. We’re expecting highly skilled freelancers to see a surge in demand in 3-6 months, but a steep drop before that time during a “shock” period. In times of great uncertainty it becomes harder to foresee the workforce you’ll need. Access to agile talent from the freelancer community, can be a competitive advantage allowing rapid expansion and contraction.” 

Niclas Thelander, Cofounder of Outsized in the U.K. and Sweden: “Given our focus on South Asia, SE Asia and Africa, we’re a bellwether for emerging markets. So far the impact is small, but this may change quickly. In South Africa and India, companies are focused on immediate priorities: business continuity, remote access for employees and so forth. Many companies will cut non-fixed costs and external consultants fall into that bracket. In SE Asia, most clients have a freeze on new hires and independent consultants. Longer term, we will see two competing forces: companies will move toward flexible operating models, but talent may be more wary of a freelance career.” 

John Winsor, CEO of Open-Assembly in the U.S.: “I’d say everyone is still in shock and taking this week to assess what’s happening. It doesn’t feel like we’ve hit bottom here. I’d say that people are starting to operate on two tracks. 1. Closing up their pre-virus operations. 2. Building a new, post-virus organization. For instance, in NYC the average cost of office space per employee is estimated at $25,000 per person. Now that people have been working remotely pretty well, it doesn’t seem that offices will stay the same.” 

Scott Cole, Head of Marketing for AceUp, a coaching platform in Boston: “At the moment our clients are telling us that they’ll continue to engage with our executive coaches, and that it’s more important than ever during times like these. Our coaches are uniquely suited to help our clients in these difficult times, and we are finding all the ways that we can to go above and beyond to support our clients.”

Jay Bregman, CEO of Thimble, an on-demand insurance partner for freelancers: “In the short term, we see volatility. We’ve had a spike in policy cancellations, but we expect this to rebound once restrictions are lifted and pent-up demand returns. Additionally, we are seeing a 41% increase in policies for cleaners and janitors in the past three weeks alone, and expect this sector to continue to surge.”

Chris Dwyer of Ardent Partners: “The businesses that have leveraged agile workforce strategies will best absorb some of the impact and better plan for an uncertain future. Some businesses will require freelance talent to survive, just as they did 12 years ago during the last economic downturn. Longer-term, most businesses may be in a situation that will actually necessitate alternative workforce strategies until the market conditions are more favorable, and, most importantly, back to normal.”

Makan Avini of Homebase, working with gigsters in the hospitality industries writes: “As of yesterday, almost 1 out of 3 hourly employees did not go to work in the U.S. In San Francisco the number was almost 3 out of 5.”

Viva la revolution!

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Kids On The Sweetest Gig Earn Meaningful Perk ‘Healing the World with Chocolate’




Starting On Mother's Day Kids that Work on The Sweetest Gig...Earn Perk to Heal the World with Chocolate #healingwithchocolate #thesweetestgig

Starting On Mother’s Day Kids that Work on The Sweetest Gig…Earn Perk to Heal the World with Chocolate #healingwithchocolate #thesweetestgig

Imagine a World Without Borders #unitedchocolatenations

Imagine a World Without Borders #unitedchocolatenations

The Sweetest Gig Preparing Kids for Life #thesweetestgig #kidslovework #kidsearnperks

The Sweetest Gig Preparing Kids for Life #thesweetestgig #kidslovework #kidsearnperks

Join French Kid Team for The Sweetest Gig #mustlovefrench #thesweetestgig kidslovework

Join French Kid Team for The Sweetest Gig #mustlovefrench #thesweetestgig kidslovework

Join The Mitzvah Team to Taste World's Best Chocolate and Write Creative Reviews in Hebrew at The Sweetest Gig #thesweetestgig #mitzvahteam #hebrew

Join The Mitzvah Team to Taste World’s Best Chocolate and Write Creative Reviews in Hebrew at The Sweetest Gig #thesweetestgig #mitzvahteam #hebrew

On The Sweetest Gig kids taste the world’s best chocolate, write creative reviews, and earn meaningful perks to do good deeds; kids can gift chocolate globally.

On The Sweetest Gig, kids work and earn meaningful perks to do good deeds!”

— Carlos Cymerman, Fun Advocate+Founder The Sweetest Gig

SANTA MONICA, CA, UNITED STATES, January 21, 2021 / — Recruiting for Good (R4G) is a staffing agency helping companies find talented professionals and generating proceeds to fund The Sweetest Gig (preparing kids for life).

According to Recruiting for Good and The Sweetest Gig, Founder, Carlos Cymerman, “On The Sweetest Gig, kids work and earn meaningful perks to do good deeds.”

Recruiting for Good is hiring 25 kids for the Sweetest Gig by February 9th, 2021; to write creative chocolate reviews in English, French, or Hebrew.

Kids that complete 3 successful reviews between February and April, 2021; earn mom gift (a box of fine chocolate, home delivered for Mother’s Day in LA). And earn spot on team to earn more meaningful perks.

Starting on Mother’s Day, kids that complete 3 successful reviews between May and July, 2021, earn Healing the World With Chocolate perk; gift and send chocolate globally (to family and friends).

About Healing With Chocolate

1. Kids learn that anything meaningful takes time and effort.

2. Kids use their creative talent to earn special perk (gift chocolate).

3. Kids pay forward chocolate to anyone in the world (and do a good deed).

Carlos Cymerman, adds “Chocolate heals mind, body, and soul!”


Before launching staffing agency, Recruiting for Good, Founder, Carlos Cymerman worked as a teacher for 10 years during and after college. And Recruiting for Good has been sponsoring creative writing contests for the last 10 years (for adults and kids). In 2014, he created and sponsored a creative writing program at Olympic High School in Santa Monica.

The Sweetest Gig is a rewarding ‘Kid Love Work’ program; especially suited for ‘Grateful Working Professional Families’ that love preparing their kids to succeed in life. Sweet Creative Middle School Kids are hired on weekends to taste The World’s Best Chocolate, write creative reviews (in English, French, or Hebrew), and earn meaningful perks to Do Good Deeds (Gift Mom Chocolate or Heal the World with Chocolate). The Sweetest Gig is created by Carlos Cymerman, and sponsored by Recruiting for Good. “Kids learn that anything meaningful, rewarding, and worthwhile; takes time, and effort.”

Summer Camp May Not Be Back…The Sweetest Gig Will Be… Summer 2021!

Since 1998, Recruiting for Good has been a purpose driven staffing company. Companies retain our recruiting agency to find talented and value driven professionals who love to use their talent for good in Accounting/Finance, Engineering, Information Technology, Marketing, Operations, and Sales. R4G is on a fun mission; preparing kids for life to succeed thru ‘The Sweetest Gig,’ fun love work program.

Recruiting for Good Created The Goodie Foodie Club whose purpose is to help fund ‘The Sweetest Gig’ so more kids can learn to love work and prepare for life. Participate in our meaningful Referral Reward Program today to Enjoy The Sweetest Rewards (12 Months of Sushi, or 12 Months The Finest Chocolate Delivered to Mom).

Carlos Cymerman
Recruiting for Good
+1 310-720-8324
email us here
Visit us on social media:

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Wiped Film Evaporators (WFE) Market Scope, Prediction, Key Players, Size, Share and Forecast 2026 | Buss-SMS-Canzler GmbH, GIG Karasek (Dr. Aichhorn Group), LCI Corporation (Nederman Group) – KSU




Global Wiped Film Evaporators (WFE) Market research report offers extensive research and analysis of key aspects of the global Wiped Film Evaporators (WFE) industry. Report provides holistic analysis of the market allowing companies to take decisions according to the changing market trends. It contains market overview providing basic understanding about what the market is. This market is fragmented into various segments, such as type, applications, end-users, and distribution channel. Furthermore, report contains competitive analysis and provide company profiling of key players involved in market. This provide deeper understanding of the competitive landscape and its future scenarios, crucial dynamics, and leading segments of the global Wiped Film Evaporators (WFE) market. In addition, report includes regional analysis and market dynamics. For instance, report involves detailed analysis about the factors responsible for the growth of market along with factors that can hamper the growth of market.

Competitive Analysis:

Wiped Film Evaporators (WFE) market report covers profiling of major players involved in market, which give detail analysis of companies. It offers business overview of companies along with detailed information on the company’s offerings and industries served. Further, it provide recent development of companies in terms of new launches, mergers and acquisitions, and expansion. Additionally, snapshot has been given where companies are placed in terms of their geographical presence and product offerings.

The report covers following Key Players in Global Wiped Film Evaporators (WFE) Market:

Buss-SMS-Canzler GmbH, GIG Karasek (Dr. Aichhorn Group), LCI Corporation (Nederman Group), VTA, Pfaudler, 3V Tech, Sulzer, Technoforce, Hitachi, Artisan Industries, Vobis, LLC, Chem Process Systems, Wuxi Lima Chemical Machinery, Wuxi Haiyuan Biochemical Equipment, WuXi HeXiang Biochemistry Equipment

Get The Sample Report PDF with Detail TOC & List of Figures@

Segment Analysis:

Wiped Film Evaporators (WFE) market report has been segmented into types, applications, and end-users. It provide market share of each segment involved in Wiped Film Evaporators (WFE) market. Companies operating in this market will get holistic understanding about fastest growing segment. This will allow them to identify their target customers as well as allocate their resources wisely. Segment analysis helps to create perfect environment for engagement, customer retention, and acquisition. This is section helps companies operating in the Wiped Film Evaporators (WFE) market to identify key focus areas while making their strategic investments.

Segments by Product Types:

Vertical Wiped Film Evaporators
Horizontal Wiped Film Evaporators

Segments by Applications:

Chemical Industry
Food and Beverages
Petrochemical Industry
Textile Industry

Regional Analysis:

Wiped Film Evaporators (WFE) market report covers analysis of various regions, such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Market trends change region wise, resulting in change base on their physical environment. Thus, report include key regions, with sales, revenue, market share and growth rate of Wiped Film Evaporators (WFE) in these regions, from 2020 to 2028. It analyzes region with highest market share along with fastest growing region in Wiped Film Evaporators (WFE) market. Region wise report is further segmented into country level analysis. For instance, North America is segmented into U.S. and Canada. Europe include UK, France, and Germany followed by APAC, which includes countries, such as China, India, and Japan. Latin America consists of countries, such as Mexico and Brazil, and MEA countries included in Wiped Film Evaporators (WFE) market are GCC Countries and South Africa.

Research Methodology:

Research methodology used to aggregate the Wiped Film Evaporators (WFE) market report involves a combination of both primary and secondary research approaches. Research team starts with secondary research from various sources to gather data on Wiped Film Evaporators (WFE) market. The report has combined its data from trusted secondary sources, such as company’s annual reports, industry publications, current news, government sites, etc. Further, primary research involves interviews to gain first hand insights idea about the market. Our analysts have interviewed several top C-level executives, decision makers, board members, key opinion leaders, industry veterans and other stakeholders in the Wiped Film Evaporators (WFE) market. All the data is then combined and picturized in a report in such a way that it gives thorough understanding and analysis about the Wiped Film Evaporators (WFE) market.

Target Audience:

• Product manufacturers
• Component manufacturers
• Agents involved in supply chain
• Government institutions
• Research organizations
• New entrants in Wiped Film Evaporators (WFE) market

For More Queries and Customization in The Report@

Why to purchase Wiped Film Evaporators (WFE) market report?

• The Wiped Film Evaporators (WFE) market report offers comprehensive overview of the current market and forecasts by 2020-2028. It helps to identify the opportunities related to market in near future. It gives clear idea to our users where to capitalize their resources.
• The report further includes industrial dynamics, such as drivers, restraints, and opportunities related to market which have major impact on the growth of Wiped Film Evaporators (WFE) market.
• In-depth research on the overall expansion within the market that help users to decide the product launch and asset developments.
• Report covers recent development and changing trends in market to take decision accordingly.

Years Considered for The Study:

The base year for estimation: 2020
Historical Data: 2015–2020
Forecast period: 2021-2028

Table of Content:
Chapter 1 Industry Overview

1.1 Wiped Film Evaporators (WFE) Market Overview
1.1.1 Wiped Film Evaporators (WFE) Product Scope
1.1.2 Market Status and Outlook
1.2 Global Wiped Film Evaporators (WFE) Market Size and Analysis by Regions (2014-2019)
1.2.1 North America Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.2 EU Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.3 Japan Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.4 China Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.5 India Wiped Film Evaporators (WFE) Market Status and Outlook
1.2.6 Southeast Asia Wiped Film Evaporators (WFE) Market Status and Outlook
1.3 Global Wiped Film Evaporators (WFE) Market Segment by Types (2014-2026)
1.3.1 Global Wiped Film Evaporators (WFE) Revenue and Growth Rate Comparison by Types (2014-2026)
1.3.2 Global Wiped Film Evaporators (WFE) Revenue Market Share by Types in 2018
1.3.3 Type1
1.3.4 Type2
1.3.5 Other
1.4 Wiped Film Evaporators (WFE) Market by End Users/Application
1.4.1 Global Wiped Film Evaporators (WFE) Revenue (USD Mn) Comparison by Applications (2014-2026)
1.4.2 Application 1
1.4.3 Application 2

Chapter 2 Global Wiped Film Evaporators (WFE) Competition Analysis by Players

2.1 Global Wiped Film Evaporators (WFE) Market Size (Million USD) by Players (2014-2019)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

Chapter 3 Company (Top Players) Profiles and Key Data

3.1 Company 1
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Company 1, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.1.5 Recent Developments
3.2 Company 2
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Company 2, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.2.5 Recent Developments
3.3 Company 3
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Company 3, Wiped Film Evaporators (WFE) Revenue (Million USD) (2014-2019)
3.3.5 Recent Developments
And more…

Chapter 4 Global Wiped Film Evaporators (WFE) Market Size Type (2014-2019)

4.1 Global Wiped Film Evaporators (WFE) Market Size by Type (2014-2019)

Chapter 5 Global Wiped Film Evaporators (WFE) Market Size Application (2014-2019)

5.1 Global Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)
5.2 Potential Application of Wiped Film Evaporators (WFE) in Future
5.3 Top Consumer / End Users of Wiped Film Evaporators (WFE)

Chapter 6 North America Wiped Film Evaporators (WFE) Development Status and Outlook

6.1 North America Wiped Film Evaporators (WFE) Market Size (2014-2019)
6.2 North America Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 7 EU Wiped Film Evaporators (WFE) Development Status and Outlook

7.1 EU Wiped Film Evaporators (WFE) Market Size (2014-2019)
7.2 EU Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 8 Japan Wiped Film Evaporators (WFE) Development Status and Outlook

8.1 Japan Wiped Film Evaporators (WFE) Market Size (2014-2019)
8.2 Japan Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 9 China Wiped Film Evaporators (WFE) Development Status and Outlook

9.1 China Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
9.2 China Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 10 India Wiped Film Evaporators (WFE) Development Status and Outlook

10.1 India Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
10.2 India Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 11 Southeast Asia Wiped Film Evaporators (WFE) Development Status and Outlook

11.1 Southeast Asia Wiped Film Evaporators (WFE) Market Size and Forecast (2014-2019)
11.2 Southeast Asia Wiped Film Evaporators (WFE) Market Size by Application (2014-2019)

Chapter 12 Market Forecast by Regions and Application (2019-2026)

12.1 Global Wiped Film Evaporators (WFE) Market Size (Million USD) by Regions (2019-2026)
12.1. North America Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.2 EU Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.3 China Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.4 Japan Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.5 Southeast Asia Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.1.6 India Wiped Film Evaporators (WFE) Revenue and Growth Rate (2019-2026)
12.2 Global Wiped Film Evaporators (WFE) Market Size by Application (2019-2026)

Chapter 13 Wiped Film Evaporators (WFE) Market Dynamics

13.1 Wiped Film Evaporators (WFE) Market Opportunities
13.2 Wiped Film Evaporators (WFE) Challenge and Risk
13.2.1 Competition from Opponents
13.2.2 Downside Risks of Economy
13.3 Wiped Film Evaporators (WFE) Market Constraints and Threat
13.3.1 Threat from Substitute
13.3.2 Government Policy
13.3.3 Technology Risks
13.4 Wiped Film Evaporators (WFE) Market Driving Force
13.4.1 Growing Demand from Emerging Markets
13.4.2 Potential Application

Chapter 14 Market Effect Factors Analysis

14.1 Technology Progress/Risk
14.1.1 Substitutes
14.1.2 Technology Progress in Related Industry
14.2 Consumer Needs Trend/Customer Preference
14.3 External Environmental Change
14.3.1 Economic Fluctuations
14.3.2 Other Risk Factors

Chapter 15 Research Finding /Conclusion

Chapter 16 Methodology and Data Source

16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Disclaimer
16.4 Author List

About Us:
We at Apex Market Research aim to be global leaders in qualitative and predictive analysis as we put ourselves in the front seat for identifying worldwide industrial trends and opportunities and mapping them out for you on a silver platter. We specialize in identifying the calibers of the market’s robust activities and constantly pushing out the areas which allow our clientele base in making the most innovative, optimized, integrated and strategic business decisions in order to put them ahead of their competition by leaps and bounds. Our researchers achieve this mammoth of a task by conducting sound research through many data points scattered through carefully placed equatorial regions.

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Company titles for gig workers reveal business models




Dasher.” “Tasker.” “Driver-partner.” Over the last decade, gig company executives have come up with all kinds of names for their workers.

Like much in the so-called gig economy, giving names to low-wage workers is nothing new. In 1975, Walmart CEO Sam Walton decided he was no longer going to call people at his stores “workers.” He was going to have “associates.” 

The idea of giving fancy titles to low-wage workers spread. Today, Subway employees are called “sandwich artists.” At Disney World, managers call everyone from security guards to the person inside the Mickey Mouse costume a “cast member.”

But for gig companies, the question of what a worker is called isn’t just about marketing or trying to make a worker feel like part of the team. It is also essential to their business models.

These names bolster the companies’ arguments that their workers are contractors, not employees entitled to benefits and protections, said Caitlin Vega, a labor lawyer who works with unions. She said many of these invented names are a way for companies to create the illusion of distance from their workers by focusing on the tasks they perform.

Here’s how Vega summed up their argument: “ ‘They’re not our employees, they’re doing a discrete task. You know, they’re called “taskers” or “juicers” or some term that refers to the task, that is not integral to our business model of course,’ ” she said.

Uber has used terms for workers that boost the idea that they are independent, calling drivers driver-partners, a term the company uses in marketing and hiring documents. Companies like TaskRabbit put their invented worker names in the introductory videos for people who want to work for the company.

California’s Supreme Court, attorney general and Legislature agree there’s one accurate term for gig workers: “employees.” But gig companies spent over $200 million on Proposition 22, which legalized a new subemployee category for workers. Of course gig companies invented a name for it: “independent contractor-plus.”

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