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Oxygen chooss CPI for gig economy debit cards

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CPI Card Group Inc. (OTCQX: PMTS, TSX: PMTS) (“CPI” or the “Company”), a payment technology company and leading provider of credit, debit and prepaid solutions, today announced a collaboration with Oxygen, the first digital banking platform tailored to meet the unique needs of the freelance economy.

Oxygen selected CPI to develop its first personal and business debit cards – tapping the Company’s card manufacturing experience and advanced print design services to create a payment product that embodies Oxygen’s unique financial market positioning.

Oxygen provides flexible banking to the millions of U.S. professionals who thrive on multiple income streams, contract work and freelance gigs. The company’s solutions are available through a mobile app that enables a fast, frictionless user experience. Oxygen takes a holistic approach to meeting the financial services needs of independent professionals. In CPI, Oxygen found a card manufacturer that could create a payment solution from end to end. CPI and Oxygen collaborated to develop two packages with clean and crisply-designed vertical cards that arrive nested in interactive packaging. Back-of-card personalization completes the high-end look and feel.

“At Oxygen, we understand that the physical brand experience, – including everything from the card design to the packaging appearance – matters for our creative, tech-savvy clientele. With CPI’s cost-effective scale and design strengths, we were able to deliver a sleek card to customers in a unique, memorable fashion,” said Hussein Ahmed, founder and CEO at Oxygen. “We are pleased to have such a reliable secure card provider and are thrilled to offer customers an eye-catching debit card that echoes their drive, ambition and lifestyle.”

Through CPI’s advanced personalization capabilities and packaging options, financial institutions can develop differentiated card programs that deliver a premium cardholder experience. The Company provides end-to-end support and customizability that allow businesses to create tailored products that bridge the digital and physical worlds for their brands. Additionally, CPI’s innovative manufacturing approach empowers companies to introduce exciting card designs and technology features, which can offer a competitive edge in the pursuit of top-of-wallet status.

“CPI and Oxygen share in being deeply customer-centric in everything we do. We are excited to leverage our manufacturing strengths and high-quality print and design services to achieve debit cards that match the modern, sophisticated aesthetic of Oxygen’s brand and its clients,” said Guy DiMaggio, SVP and General Manager, Secure Card Solutions, CPI Card Group. “We look forward to supporting more fintech innovators and pioneers in creating payment cards that expand the physical aspect of their brands.”  

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Navigating the gig economy: finding success as a freelancer – Richmond.com

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Gig-economy click farms surge during Covid-19

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Underground businesses that employ real people to facilitate fraudulent services such as fake clicks, CAPTCHA hacking and traffic inflation have seen a surge of interest in the past six months as the world has been plunged into a global recession, according to a report by fraud detection firm ClickCease.

While the dark web has copious fraud on offer, those looking to take advantage of these services need not look beyond the open web. Searching for ‘buy bot traffic for website’ or ‘buy clicks for website’ in major search engines yields tens of thousands of results. Many of these fraud instigators actually pay search engines to feature first in such search terms.

Fraudsters employ techniques of varying sophistication to facilitate this fraud, such as infecting devices with malware, taking over or spoofing IP addresses, and employing bots to generate clicks. But a new report from ClickCease has uncovered a growing economy of fraudulent marketplaces that pay real people to click on ads.

These sites operate in a similar way to gig-economy firms like TaskRabbit, employing a roster of tens of thousand of freelance workers to complete tasks. But instead of cleaning houses or assembling furniture, these workers are asked to click on ads, download apps and complete CAPTCHAs, and can earn US$100 per month to do so.

During Covid-19, such fraud marketplaces have offered a source of income to the millions of people who have been let go or found themselves in trying financial circumstances. According to ClickCease’s report, the majority of workers at such fraudulent sites come from low-income countries including India and Vietnam.

ClickCease co-founder Ilan Missulawin noted: “The underground ad click economy is only increasing in scale due to minimal enforcement and the challenges of Covid-19, as more people are being enlisted to make money without having to leave their homes.”

The 20 most prominent Pay to Click (PTC) sites, including Paidvert ScartletClicks and PTCShare, claim to have paid out more than US$13.2 million to online freelancers working in this gig economy, ClickCease found. With each worker paid 5 cents a click, this equates to 266 million ads clicked, ClickCease reports.

Traffic to these sites has surged in the past six months, ClickCease reports. One of the largest sites, NeoBux, has reached a peak of 9 million visitors per month. ScarletClicks achieved a 41% increase in traffic within six months to 1.3 million visits in September 2020. PTC Share has seen a 13% increase in traffic to 1.2 million visits a month.

Some sites offer the ability to evade detection by buying “safe” clicks. For example, Fivesquid offers $5 packages to deliver certain amounts of “safe” AdSense Clicks, such as real human visitors from the US, groups of clicks where the ‘user’  spends a minimum amount of time on a site, and clicks spaced out across a day.

Despite the fact that these sites violate Google’s terms and conditions, several vendors freely advertise on Google’s paid search terms for keywords such as “organic clicks”. For instance, Serpclix in its ad “discusses a pool of thousands of microworkers to optimize your organic CTRs and boost rankings”.

Clicks is one of the easiest advertising metrics to game. ClickCease has found that at least 15% of clicks on pay-per-click (PPC) ads through contracts with online advertising platforms, most notably Google, are invalid.

Beyond clicks, workers are employed to solve CAPTCHA verification tests, which are used to determine whether a user is a human or a robot.

One CAPTCHA-solving farm, 2Captcha, offers to solve 1,000 CAPTCHAS for $0.77 and claims to have more than 2,000 workers online at any one time. Deathbycaptcha.com offers solving rates at $1.39 per 1,000. 

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Global Gig Economy Platforms Market 2020 Industry Size, Segments, Share, Key Players and Growth Factor Analysis by 2025 – The Blend

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Global Gig Economy Platforms Market 2020 Industry Outlook – – GiggerA recent market report published by MarketsandResearch.biz with the title Global Gig Economy Platforms Market 2020 by Company, Type and Application, Forecast to 2025 includes a discussion on all major market aspects with an expert opinion on current market status along with historic data. The report contains a comprehensive assessment of the most important market dynamics. The report shows statistical and numerical data in the form of tables, graphs, and charts. It offers thorough research on the historical, as well as current growth parameters of the market, and the growth prospects of the global Gig Economy Platforms market. This market report is a detailed study on the growth, market statistics, growing competition analysis, major key players, market shares, business strategies, top regions, demand, and developments.

The report delivers a comprehensive analysis with projections of impending opportunities for the market players. The market research company uses data and excellent forecasting techniques for providing a thorough analysis of present scenarios of the market which covers numerous market dynamics. It emphasizes crucial parameters such as market scope, growth potential, profitability, as well as a holistic record of growth-promoting triggers encapsulating trends, factors, dynamics, challenges, and threats. The market has been systematically split into prominent segments inclusive of type, application, technology, as well as region-specific diversification of the global Gig Economy Platforms market.

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Major players operating in this market include: TaskRabbit, Fiverr, HopSkipDrive, BellHops, Upwork, Guru.com, Favor Delivery, Rover, Freelancer, DoorDash, Turo, Twago Enterprise, Handy

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Major applications/end-users industry is as follows: Freelancer, Independent Contractor, Project Worker, Part-Time, Other

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