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The Rise of the Gig Economy and How You Can Profit From It—International Living



The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It

The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It

You can control your free time in a way that’s almost impossible to do in a 9-to-5 world where you ‘work for the man.’

In an era when so few people believe they’ll be able to retire comfortably (or at all)—and the statistics bear that out—author Winton Churchill argues in his just-released book, The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It, that retirees can, in fact, wield more control over their situations than most realize.

“Lots of people believe they will simply have to take the retirement the world hands them (if they get one at all). But that’s nonsense,” says Churchill. “Baby boomers and GenXers have more online earning options right now than most realize.

“Most people point to what they’ve done in their careers as what they ‘know how to do.’” Churchill argues. “But that’s a myopic way to look at a skillset. In truth, people have more abilities, knowledge, experience, and wisdom than they realize.

“By earning a few hours a day (or a week) on your own terms—doing something you already know how to do, from the comfort of your home—you could fund a retirement that allows you to live ‘life first.’”

Churchill argues in his book that retirees—with the technology available today—can use those strengths to earn a side income freelancing online from home and fund a comfortable, portable lifestyle that includes more fun than they ever thought possible.

From a retired teacher offering proofreading services to a retired receptionist answering phones remotely a few hours a day to a retired attorney giving business advice…the book is full of stories that show the varied ways people have taken what they know how to do and turned it into portable online income in retirement.

And older folks, Churchill argues, actually have an advantage earning as freelancers on the many job-and-project platforms available online today—platforms like Upwork, VIPKid, Cambly, or Arise, for instance.

“Boomers are seasoned,” he explains. “They come to freelancing after a lifetime of earning in other ways. They have practice completing work on time and meeting project goals. They communicate effectively in both writing and speaking. They have a depth of knowledge—and life experience—that they can bring to their subject areas. These attributes make them valuable freelancers.”

In The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It, Churchill introduces the reader to the world of freelance opportunities online, explains how to identify skills that are marketable, breaks down the keys to getting started fast, and explores the insider tricks for turning one-off assignments into regular, lucrative gigs.

What’s more, the book is packed with useful resources and guidance for getting the most out of a portable income—and teaches readers the best ways to design a portable life, which can provide the freedom and flexibility to travel (and even live) abroad for extended periods.

“When you earn like this, you’re better able to blend and prioritize your interests, your family, and your passions,” Churchill says. “You can control your free time in a way that’s almost impossible to do in a 9-to-5 world where you ‘work for the man.’

Inside The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It, readers will discover—

  • 22 questions to answer that’ll expose the income-earning skills a reader has, but may not realize are monetizable and available to them.
  • 23 one-click online resources most people have never heard of where, at the simple click of a mouse, they can source paying clients looking to pay people to do all sorts of things.
  • 4 essential apps that make a portable income simple to manage—so freelancers always have what they need at their fingertips, it’s a cinch to keep track of projects, and it’s possible to earn from anywhere—no high-tech skills required.
  • 3 “portable-income enablers”—free tools to parlay a go-anywhere income into a go-anywhere life and earn with ease on the road.
  • The vacation-rental strategy that makes it easier to book the right place at the right price—with special consideration for older travelers.
  • 8 cool, free resources that connect freelancers around the world.
  • Revealing, real-world examples that show readers exactly how a bunch of people from different backgrounds took their “careers” and translated their skills and experiences online.
  • How (specifically and truly step-by-step) it’s possible to find clients today.

More information on The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It, including a Q&A with the author, can be found: The “New” Retirement: The Rise of the Gig Economy and How You Can Profit From It

Author Winton Churchill is the founder of the Churchill Method, an international training and consulting company. His firm helps clients find ways to put their skills, services, products, and career experience on the global market by tapping into the 30% to 70% of opportunity most U.S.-only and Canada-only businesses and individuals leave on the table.

“By taking charge of their earning power, rather than waiting for governments, financial institutions, and employers to ‘right themselves,’ the baby boomer generation now has the power and access to put their skills and abilities on the global market regardless of where they live or work,” says Winton.

In addition to consulting, Winton has written and lectured on a broad range of career and internet sales and marketing topics. His opinions are frequently quoted in a variety of publications including The Wall Street Journal, Entrepreneur Magazine, Marketing Sherpa, Inc. Magazine, SoftwareCEO, Sales & Marketing Management, Fox News, and a number of industry-related business, internet, and software-related publications. He is the author of the bestselling book Email Marketing for Complex Sales Cycles (Morgan James Publishing).

Prior to the founding of his own firm, Winton has been involved in a variety of senior sales, marketing, and management roles for Apple Computer, Oracle Corporation, Spinnaker, Contact Software (ACT!), and Sun Microsystems.

Winton is past President of the South Bay Association of Chambers of Commerce. The SBACC serves 18 Chambers and more than 53,000 businesses in coastal Southern California. In 2007, Winton made Huatulco, Mexico his primary residence and divides his time between Huatulco and San Miguel de Allende.

Members of the media have permission to republish the article linked above once credit is given to

Further information, as well as interviews with Winton Churchill for radio, TV or print, is available on request. Photos are also available.

For information about content republishing, source material or to book an interview with one of our experts, contact PR Managing Editor, Marita Kelly, +001 667 312 3532,

Twitter: @inliving


About International Living

Since 1979, has been the leading authority for anyone looking for global retirement or relocation opportunities. Through its monthly magazine and related e-letters, extensive website, podcasts, online bookstore, and events held around the world, provides information and services to help its readers live better, travel farther, have more fun, save more money, and find better business opportunities when they expand their world beyond their own shores. has contributors traveling the globe, investigating the best opportunities for travel, retirement, real estate, and investment.

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Santa Fe’s gig economy evolves | Business




Walmart has a new delivery service that it just initiated in Santa Fe: DoorDash. We tried it out and it was relatively quick, but this could be because it is a new service.

You can get anything you order within a five-hour time frame, or if you spend an extra $10, you can get it delivered within two hours.

But this also means Walmart’s pickup service, which was running well before the coronavirus pandemic, may get slower with fewer pickup parking slots.

The new delivery service also means more job openings. Speaking of jobs, I’ve seen a flood of new ads by Lyft looking for drivers in this area.

Lyft drivers hopped onto Instacart when the virus started, but I have noticed a slight increase in Lyft and Uber drivers operating again since we businesses began reopening.

I spoke to several of my friends in the tattoo community, and they are reporting their businesses are booming, with all of them booked solid through August.

They have had to make a few changes, like limiting customers entering their establishments to just the customer and the tattoo artist. Before, people getting tattooed were allowed to bring in a posse of friends for emotional support.

I have been trying out several of the restaurant patios around town, and those businesses seem to be handling the change well. Even before dine-in options were shut down last week, you wouldn’t see me inside a bar or restaurant if they didn’t have an outdoor eating option. When I enter any enclosed space, I always wear a mask and disinfect my hands before entering and upon leaving with my order.

This has been a major change because I almost lived in restaurants for most of my meals for the past 30 years, especially for live events. We don’t know when those will resume without many venues doing major overhauls of their businesses.

Another fairly new development is the switch from a cash-based system to card and digital-pay services. With a shortage of coins and cash nationwide because of the pandemic, most of my purchases are now done with cards and online ordering.

Finally, I also run the Facebook group “2020 Santa Fe Grocery & Restaurant Pandemic Updates,” and several people have asked me about tipping. While cash tips are great, several of my Instacart customers tip with things like bottled water or coffee, masks, gloves, granola bars and hand sanitizer. I have spoken to other people in the gig jobs system and we love these nontraditional tips as well.

Be safe and wear your mask correctly.

Sam Haozous is a Santa Fe gig worker working as a contractor for Instacart, TurnKey Vacation Rentals and Lyft, and he is administrator for the 2020 Santa Fe Grocery & Restaurant Pandemic Updates Facebook group.

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California Labor Commissioner Sues Gig Car Wash for Misclassifying Workers




The Labor Commissioner’s Office has filed a lawsuit against a gig-economy car wash company in Southern California for violating labor laws by misclassifying employees as independent contractors.

Mobile Wash Inc. of Bellflower misclassified at least 100 workers, harming both the workers and law-abiding businesses in the car washing industry, the lawsuit says.

This is the first lawsuit filed by the Labor Commissioner’s Office to enforce Assembly Bill 5, the 2019 law that requires the application of the “ABC test” to determine if workers in California are employees or independent contractors. Under the ABC test, a worker is considered an employee unless they are free from control from the hiring entity, perform work outside of the hiring entity’s usual business, and engage in an accepted independent trade or occupation.

“Willful misclassification of workers harms not only workers but law-abiding employers and the public,” California Labor Commissioner Lilia García-Brower said in a statement. “Under the ABC test, these workers are clearly employees and were entitled to basic labor protections. My office is committed to combatting this unlawful practice as a business model.”

Mobile Wash uses a phone app to offer car washing and detailing services to customers throughout Southern California and a few locations in Northern California.

The company requires its workers to use their own cars and buy their own uniforms, insurance, cleaning equipment, supplies and gas. Mobile Wash does not reimburse the workers for these business expenses or travel time in violation of the requirement to pay for all hours worked at no less than the minimum wage. It also unlawfully charges workers a $2 “transaction fee” for every tip left on a credit card, according to the suit.

An analysis by the Labor Commissioner’s Office found that a Mobile Wash employee working for 10 hours per day, six days a week is entitled to $1,521 per week for unpaid wages including minimum wage and overtime violation, liquidated damages, rest period violations, reimbursements of business expenses and recovery of stolen tips, and other violations including but not limited to failure to provide paid sick leave. Mobile Wash had over 100 car washers at any given time.

The lawsuit, filed in Los Angeles Superior Court, asks the court to order Mobile Wash to stop misclassifying its employees and to halt its operations using employee labor until it meets California’s car wash registration and bond requirements, as it has never been licensed with the Labor Commissioner’s Office.

The suit also seeks the recovery of unpaid wages, penalties and interest on behalf of workers going back to April of 2017 as well as civil penalties and any costs and reasonable attorneys’ fees incurred by the Labor Commissioner’s Office.


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The Gig Economy and the case of Split Identities




The gig economy is exploding these days, especially in the wake of the global virus outbreak. According to the Bureau of Labor projections, the portion of gig economy workers will increase
to 43%
 in 2020. Among millennials, 40% have identified as participating in the gig economy.

Gig economy means transitory jobs. Rideshare drivers, work-from-home graphic designers, temporary customer service agents.  While most are part-time jobs, they are quite stable while they last. In times of economic crisis, some gig economy jobs may disappear
altogether, and some – such as delivery services in the current crisis – see a huge uplift in demand.

The surge in a freelancer economy has left many organizations that provide these services struggling with a new phenomenon: their freelancers are sharing their digital account with someone else. Why is this happening now more than ever? Due to the current
economic climate, people are anxious to earn more income. Their digital identity is suddenly quite valuable as they have been verified and vetted and allowed to engage in whatever service the gig economy company is allowing them to do. But as 24/7 work is
impossible, the notion of sharing their account with family, friends or other interested parties to continue generating income in an economic downturn is appealing, and a very real phenomenon happening today.

This makes a lot of sense from an individual perspective. These are difficult times, and the extra income shouldn’t be anybody’s business. However, taken from the larger perspective of society, this creates a major trust and safety issue. Think about your
favorite ridesharing app: You order a ride, step into the car, and find a completely different driver behind the wheel.

Or think about a call center service that operates on behalf of Fortune 500 companies. Lockdowns mean that most customer service agents are now working from home. Who can say whether an agent who punched in 12 hours per day is really working two shifts,
or just shared her account with a friend?  A friend who is not properly trained, has not signed an NDA, and not authorized to have access to your private data?

Or consider a high-ranking web developer who provides online services as a freelancer, earning top dollar for projects. As a way to generate additional income, he “rents” his identity to unvetted freelancers so they can enjoy access to top paying jobs, and
he gets a commission in exchange. You’re paying premium dollars for work that, in fact, isn’t done by the top ranked freelancer at all.

Trust is a key component in work-from-home environments, and when identity controls are broken, you can trust no one.

When digital accounts are misused and shared, there are far reaching implications. Lack of accountability. Lack of attribution. Impact on reputation when foul play is discovered. And, quite often, trust and safety concerns.

Devices Can’t Be Trusted

The verdict on passwords as a way to authenticate a digital identity has been decided ages ago: absolutely untrustworthy. Which is why in the last two decades, online and mobile applications found a great way to handle digital identities: the idea of the
Trusted Device. The premise of “something you have” became synonymous with digital identity. If you come from a device that has been seen before in your account, it must be you. Furthermore, once you verify your device via a one-time passcode, it becomes a
trusted device. A token of your identity. As long as you log in from your “trusted” device, it’s got to be you.

The reality is that this is no longer true.  Quite far from it, actually. Cybercriminals have found so many ways to bypass device checks that it is scary to even list all of them here. And that’s only half of the problem: People now use multiple devices
with the average household owning 11 connected devices. The fact you come from a new device does not
mean it’s not you.

So traditional ‘what you know’ and ‘what you have’ are not really reliable measures to help gig economy companies control their identities. How about biometrics?

Selfies and Fingerprints to the Rescue?

Selfies and fingerprints are becoming mainstream authenticators. But when you think about it, if your device recognizes you based on a fingerprint or face recognition, it’s basically proof that the device knows you, but not proof that you are who you claim
you are. Unless the face image or fingerprint are matched against a central database or a separate document that can be independently validated, all they really mean is that the device recognizes the person who has set it up.

Moreover, fingerprint and face biometrics are even less effective in addressing the gig economy identity split problem because you can easily add more fingerprints to your iPhone or Android device – after all, they were originally designed as a convenience
factor. So if you want your iPhone to be unlocked by your spouse and kids, knock yourself out. It’s wide open. The same goes for face recognition – you can add a second face that your device would recognize as legit, which is especially useful nowadays when
people walk around with face masks. So no, if someone is willingly sharing their account with a friend or family member in order to boost their freelancer profits, device-based biometrics are the least of their problems.

Clandestine Biometrics

What if the biometric analysis is done behind the scenes, though?

Several types of passive biometrics have been developed and perfected over the course of the last few years. In a call center environment, it is now possible to continuously record and match the agent’s voice against their historic profile. If an anomaly
is found, it can be investigated.

In web and mobile applications, behavioral biometrics is the new queen. Behavioral biometrics silently monitors the user interaction – mouse motions, typing patterns, cognitive choices and navigational preferences. Behavioral biometrics is not designed to
replace a password; in fact, it’s actually interesting to see how one types their password. But it does provide continuous monitoring and can point to anomalies in user behavior. It’s also less intrusive than matching fingerprints and faces, because those
can actually trace a person and – if stored in a central reposiroty – can be compromised and traded, while behavioral biometrics are more statistical in nature and used to verify that the behavior in the account matches past behaviors and no foul play is spotted;
it was never designed as a way to trace a specific individual and can’t be used as an identifier.

Account sharing is one of the things behavioral biometrics can highlight. Banks already found out it’s the only way to really know about, say, users of corporate online banking services who share their credentials with coworkers. Which, from a bank’s perspective,
creates a serious breach of confidence as their actions cannot be attributed to a single, personally accountable identity.

Back to the gig economy. So what’s wrong with someone trying to make a few extra bucks by sharing their work from home account with friends and family? For the worker, it is seemingly harmless and not done with bad intentions. However, for the organizations
that operate gig services this is an opening to incredible risk. When a digital identity is split, they lose all means of control. There is no way to really know who is providing the service, whether they have been vetted, or maybe even disqualified for some
reason and came back under a different identity of someone who was willing to share the account with them.

Identity is extremely important, and splitting it through account sharing creates significant risk. It’s time for gig economy businesses to re-think digital identity and models for building trust and safety.


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