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Tom Stimson: Gig Economy ‘Is Going to Save’ Live Events Industry

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If you thought you could make minor tweaks to your business model in the hopes of skating through the economic downturn triggered by the coronavirus outbreak around the world, think again.

The financial struggle remains severe almost four months after the pandemic reached U.S. shores and, at least in some segments of the AV and live events industry, there’s no end in sight soon, says business consultant Tom Stimson in this week’s edition of his “The Show WILL Go On” webinar series.

“The lack of consensus about how to manage the pandemic is feeding uncertainty,” said Stimson. “That’s pushing the event economy further and further on down the road. Hybrid events are going to be difficult to pull off in the current climate. It’s pushed our recovery down a few more months.

“I think Q4 is going to be pushed more into streaming events. You need to get ahead of it. These are things that affect your clients’ best interests. There’s a lot of uncertainty out there,” he said.

Streaming events “may not be as fun or sexy” as traditional live events, “but it’s what we have right now,” said Stimson. “If you want the business, you’re going to have to claim some of that space.”

“We’re no longer in a sprint trying to get to September,” he said. “We’re now in a marathon that could last another year or more.” He says business stabilization comes with a cash flow plan, minimized expenses and broadened services.

Stimson advised business leaders to “look at every single expense, including rent, and ask yourself if it’s worth it” and explore strategic partnering with other small companies to help secure larger, more lucrative assignments.

“A lot of small companies sharing the risk on a large event is a big company,” said Stimson. “It’s time to move from defense to offense. Figure out what you can make happen and get out there and make it happen.

“Let go of the constraints of your old business model,” he said. “The gig economy is going to save our industry. Your business will continue to survive and deliver valuable service to your customers without the extra burden of overhead and the obligation that goes with it.

“There’s always going to be demand for gig employees and that demand is going to explode as our economy returns,” said Stimson.

Gig Economy

How to Succeed in the Gig Economy

In the gig economy, location still matters as much as it always has, said Stimson. Depth and quality matter too, of course, so businesses need to be “credibly broad on what you do” when location matters, he said.

If you’re in the right location for a given job, said Stimson, be the best value. If you have the right resource, make it easy to move, he said. If you are the best at what you do, don’t discount your specialization, said Stimson.

Hiring freelancers on retainer, setting up project-based fees and offering incentives and bonuses will position you for success in the gig economy, said Stimson.

“The same things that motivate your employees can motivate gig workers as well,” he said. “You want freelancers who are selling their craft, not just their time. Good freelancers will share what they know with your team, but not responsible for teaching them.

“A good freelancer in the gig economy wants to be involved in prep and planning for an event and they carry their own tools and accessories. They also respect the channel and offer tiered fees as a bonus,” said Stimson.

Business leaders can attract the best freelancers with standardized pay schedules, pre-production involvement, being treated in a similar way as full-time employees, training opportunities and loyalty, he said.



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IWGB wins workers status and rights for gig economy couriers at CitySprint

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CITYSPRINT couriers’ status as workers with rights was confirmed once and for all today after the company was dragged back to an employment tribunal for the third time.

The Independent Workers Union of Great Britain (IWGB) claimed victory in its battle to gain basic employment rights for five gig-economy workers at the company. 

CitySprint had changed workers’ contracts rather than comply with a previous ruling that they are entitled to holiday pay and the legal minimum wage. 

The company could now be forced to give them thousands of pounds in lieu of the holidays they were denied once its financial liability is established at a final hearing in October.

Claimant Phil Weber said: “This victory over CitySprint shows what strength there is in being part of an active front-line union like the IWGB. I hope it gives others courage. 

“So many ‘gig economy’ courier companies wrongly classify their workforce as self-employed independent contractors. 

“We all know they’re playing the system to deny basic rights like holiday pay and pension contributions, but most workers are afraid to stand up for themselves because, as it is, there’s not enough work to go around and so little job security. We’re left fighting for scraps. 

“But when we are united and fight together, things can turn out very differently.”

The IWGB said it was appalled that it had had to take the company to an employment tribunal three times because the company “was so determined” to deny workers basic protections. 

But yesterday’s victory shows that even when terms of contracts are manipulated, union organising can still win the fight for workers’ rights, the IWGB added. 

General secretary Dr Jason Moyer Lee said: “CitySprint and other ‘gig economy’ companies are making a mockery of the British legal system.  

“If the law were enforced and sanctions were real, CitySprint wouldn’t have dreamed of simply acting like it hadn’t already lost a tribunal claim over its couriers’ workers’ rights. 

“In the absence of the state enforcing the law, the IWGB will continue to hold these cowboy companies to account.”

A separate £43,668.86 holiday pay claim is being made against Royal Mail-owned eCourier on behalf of three couriers transferred from CitySprint.

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Gig-Workers Across CA Protest in Advance of Judge’s Ruling

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Gig-Workers Across California Protest on Thursday 8/6 in Advance of Judge’s Ruling

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Q2 2020 hedge fund letters, conferences and more

Gig-Workers Demand That Uber And Lyft Obey AB 5

This Thursday, August 6, gig-workers across the state of California will be participating in actions demanding that Uber and Lyft obey AB 5 and immediately reclassify their workers as employees. Workers will also be demanding that the companies drop their Prop 22 Ballot Initiative (which the company’s have committed to spend $110m on) which would roll back gig-workers’ rights. This statewide day of action comes in advance of a judge’s ruling on the preliminary injunction motion filed by the California Attorney General in the state’s lawsuit against Uber and Lyft, which will come down at 1:30 PM on Thursday.

Volatility

“Surreal doesn’t even begin to describe this moment,” Seth Klarman noted in his second-quarter letter to the Baupost Group investors.  Commenting on the market developments over the past six months, the value investor stated that events, which would typically occur over an extended time frame, had been compressed into just a few months. He noted Read More

In Oakland, drivers from Gig Workers Rising, Rideshare Drivers United & We Drive Progress will be holding a rally titled “Workers Can’t Wait” to demand the employee status they are legally owed under AB 5. Workers will gather at the East Oakland Lyft Hub and, starting at 11:30 AM, various drivers will speak about the grave mistreatment by the companies and demanding that voters vote no on Prop 22.

In Los Angeles, Mobile Workers Alliance and Rideshare Drivers United will host a joint press conference at a Lyft hub. The action is scheduled to begin at 10:30 AM.

California Attorney General Xavier Becerra and a coalition of city attorneys filed an injunction in June to require Uber and Lyft to immediately begin obeying AB 5, which took effect in January. AB 5 requires the companies to reclassify their drivers as employees. Uber and Lyft argue that they shouldn’t be required to follow the law until after voters vote on Prop 22 in November. Becerra argues the harm currently facing drivers is so great that it would be neglectful to wait until the end of the current litigation. The law is clearly on the workers’ side.



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GiG Expands in Buenos Aires with Grupo Slots Alliance

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Gaming Innovation Group (GiG) is set for expansion in Argentina after recently signing a head of terms agreement with local gambling company Grupo Slots.

Under the terms of the newly announced agreement, GiG will provide its new partner with a full online gambling turnkey solution that will support its entry in the regulated iGaming market of the City of Buenos Aires.

GiG will supply Grupo Slots with its technical iGaming platform, its sportsbook solution, front-end development, the GiG data platform and GiG Logic. The deal has an initial contract period of four years with an automatic extension for another year.

GiG and Grupo Slots are set to sign a final agreement before the end of this year’s third quarter. The deal is based on a revenue share model and set up fees. Details about the portion of revenue GiG will get from Grupo Slots have not been disclosed.

Grupo Slots is one of Argentina’s leading gaming and entertainment groups. The company boasts more than three decades of experience in the gambling industry. It is headquartered in San Luis and operates more than 20 casino locations, gambling, and bingo halls around its homeland. It also conducts lottery activities and manages the Jugadon.com gaming website. In addition, the company operates hotels, dining outlets, and convention centers.

LatAm Expansion

Grupo Slots is among the companies to have expressed interest in obtaining a license to conduct online gambling activities in Buenos Aires as part of the reorganization of the city’s iGaming market. The company will be looking to leverage its popularity and leading position in Argentina’s land-based gambling market as it expands online.

Commenting on their partnership with the operator, GiG CEO Richard Brown said that they “see great potential in the regulated markets within Argentina”, and that they consider it a great opportunity to partner one of the largest land-based operators there and to be thus able to showcase their product in the LatAm region “while delivering the platform for online gambling transformation for Grupo Slots.”

Grupo Slots General Manager Juan Ignacio Torres said that they are extremely pleased to have teamed up with GiG and that this agreement complements them and provides them “a tool of quality and excellence to continue growing in this market with so much future potential.”

The Buenos Aires legislature passed last year legislation that authorized the reorganization of the city’s gambling market to permit online sports betting and casino activities. The move aimed to create a well-regulated environment and curb the proliferation of unregulated offshore gambling.

The Buenos Aires gambling regulator, Loteria de la Ciudad de Buenos Aires (LOTBA), launched this past February a license application process for operators interested to conduct online gaming and betting activities within city limits. LOTBA said back then that it anticipated first licenses to be issued by the end of the fourth quarter of the year with regulated website launches following shortly.

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