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COVID-19 prompts workers, corporates to adopt gig economy



New Delhi, Oct 18 (PTI) At a time when the COVID-19 pandemic has disrupted the job landscape, gig employment is gaining ground and is offering huge potential for both blue-collar as well as white-collar workers, according to experts.

Gig workers are independent contractual workers who are into flexible agreements with companies or through platforms for on-demand work completion. In a gig economy, temporary, flexible jobs are preferred by companies rather than hiring full-time employees.

Experts believe that gig economy provides a win-win situation for both parties and its reach is slowly expanding from less-skilled services to high-skilled jobs.

“Gig economy has been there for a long time. It”s being embraced like never before, that too in India, due to both economic conditions and COVID-19 situation,” said Kaushik Banerjee, Vice President and Business Head of and

According to, a group company of TeamLease Services, the demand for gig workers is higher this year than last year.

“On alone we have more than 11,871 job vacancies for gig profiles. In fact, there is a 2.5X jump in demand compared to last year,” Banerjee said.

“Corporate workforce is making space to accommodate gig workers. We have already seen a good 12 per cent rise from pre-COVID times,” he added.

While delivery agents command the biggest slice of the pie, the other profiles which are in demand include warehouse helpers and assembly line operators.

In white-collar gigs, designers, content writers and digital marketers are in demand as e-commerce sites require increased activity, Banerjee said.

“We have noticed that companies have now started shifting full-time entry-level roles to a gig model,” GigIndia co-founder and CEO Sahil Sharma said, adding that after the lockdown, “we at GigIndia have uploaded around 3,500-plus job opportunities for giggers on our platform within six months”.

There has been a 115 per cent increase in work-from-home gigs during the lockdown and the percentage of women giggers grew from 12.07 per cent to 29.34 per cent within six months of the pre/post-lockdown period, Sharma said.

However, in the absence of a steady salary, paid sick leave and other benefits, the chances of financial insecurity are much higher.

“Gig, being a new form of workforce engagement, remains untested in Indian courts, and with the absence of specific legislations, gig workers cannot claim consequential benefits such as minimum wages, hours of work, overtime, leave, etc as compared to most traditional long-term employees,” said Nishith Upadhyaya, Director – Advisory Services, SHRM (APAC & MENA).

“In our view, the government should aim to offer a reasonable amount of social security to gig workers as well as protection under employment laws while retaining the inherent flexible nature of the gig work arrangement,” Upadhyaya further added.

According to Abhay Mathur, Senior Vice President, Finance, Urban Company, “a flexible workforce helps organisations manage costs well with the peaks and troughs of demand. It also enables rapid scale up when exponential growth happens and helps provide specialist skills for one time/occasional use.”

For workers, the benefit is the flexibility to work when you want and on the jobs you want, across geographies (where possible), he added. PTI DRR

Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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Target is giving frontline workers $70 million in bonuses — but their growing gig workforce say they just got hit with a major pay cut




  • Target just gave 350,000 frontline workers $70 million in bonuses.
  • The company announced the bonus Monday, the same day some of its Shipt gig workforce protested outside Target headquarters in Minneapolis calling for fairer pay.
  • Willy Solis, a lead organizer with the nonprofit Gig Workers Collective, said gig Shoppers were a part of why Target was able to enjoy 273% annual growth in same-day service sales — including curbside pick up, drive up, and Shipt.
  • If you are a Shipt Shopper and would like to share your story, email

Target announced Monday that it would offer more than 350,000 frontline employees a $200 bonus each, or $70 million in total.

Target previously gave all hourly full-time and part-time store and distribution center workers $200 bonuses in July. Eligible employees include hourly members in stores and distribution centers, seasonal hires, and hourly team members who “support Target’s guest and team member contact centers.”

Meanwhile, some gig workers for Target-owned delivery service Shipt held a demonstration Monday outside of the company’s headquarters in Minneapolis protesting a new pay model.
Pay for Shipt workers, called Shoppers, is now determined using an algorithm rather than a flat rate, the company confirmed to Business Insider. Shipt classifies Shoppers as independent contractors who are not eligible for employee benefits, including minimum wage or healthcare.

Read more: Leaked Target memo reveals how the retailer is trying to obliterate germs in its stores by wiping down everything from ATMs and handcuffs to Bullseye, the company’s mascot

Some Shoppers have said the algorithmic pay model has lead to lower wages. Molly Snyder, the chief communications officer for Shipt, said Shoppers make $21 per shop including base pay, promo pay, and tips, which did not change on average during the new pay model, but some workers may have seen a decline in pay. Snyder also said there were more Shoppers for Shipt “than ever before” last weekend.


One study, conducted by and an MIT PhD student, found the new pay model resulted in lower pay for 41% of Shoppers, and the number of people earning less is growing.

Willy Solis, a Shipt Shopper and a lead organizer with the grassroots organization Gig Workers Collective, said it felt insulting that Target give bonuses at the same time Shipt Shoppers are calling for fairer pay. Solis said Shoppers were a part of why Target was able to enjoy 273% annual growth in same-day service sales — including curbside pick up, drive up, and Shipt.
“We’re grateful and happy for Target employees to be recognized and for receiving that extra pay, but at the end of the day, we as Shipt shoppers have contributed significantly to make Target a very profitable company,” said Willy Solis, a Shipt Shopper and a lead organizer with the grassroots organization Gig Workers Collective.

Read more: Target just blew the doors off its first quarter earnings. Target CEO Brian Cornell says it was due to these two key factors.

Target bought Shipt in 2017 for $550 million to compete with Amazon and Walmart on same-day delivery. Target is currently valued at $82.5 billion.

If you are a Shipt Shopper and would like to share your story, email

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More Than One-Third Of Claims For Gig Workers, Self-Employed Unpaid – CBS Chicago




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TOM PURCELL: The fate of gig workers could turn on ballot question | Opinion




Become an employee with full paid benefits, or remain a mostly independent gig worker? That debate’s raging in California as November’s general election approaches, and its outcome is likely to affect the entire country.

According to The Washington Post, “Uber, DoorDash and other gig economy companies are bombarding TV airwaves, social media and even their own apps with ads and marketing materials promoting a ballot initiative [Proposition 22] that they say would improve drivers’ financial situation and working conditions but that would also deny them the right to be classified as employees in California.”

Proposition 22 would give gig workers limited benefits and wage and worker protections, but establish them as an independent class of workers – and undo a 2019 California law, Assembly Bill 5 (AB5), that “would guarantee drivers access to the minimum wage, employer-provided health care and bargaining rights.”

I’ve long been self-employed, with the exception of some recent cybersecurity consulting contracts in which I was paid as a full-time employee with benefits, but that’s been my choice.

Being fully self-employed is not for the faint of heart. Besides cybersecurity consulting and writing a newspaper column, I have an apartment-rental business. I recently earned a real estate license and am selling properties, too.

I manage my own invoicing and taxes. I know to the penny – once my CPA explains it to me and I drop whatever mug of coffee I’m holding – how high my income taxes are. Few employees are aware of how much they pay in taxes or what their benefits cost their employers – which would be helpful to know before voting for new government policies that will increase both.

I manage my own health care insurance, which has gotten plenty expensive in recent years for individuals who don’t qualify for subsidies, in part because of government attempts to expand health insurance to everyone.

But, again, I choose to be self-employed. I like the freedom it provides. But it also makes me keenly aware of the unintended consequences of government regulations and policies.

California’s 2019 AB5 law would require Uber, for instance, to hire drivers as full-time employees with health insurance, paid sick leave and other benefits. Benefits are wonderful, but come at a price.

Uber claims that “if the company were forced to make all drivers across the country employees, for example, it could only support 260,000 full-time roles,” reports The Post. “That compares to 1.2 million active drivers the company was hosting on its app before the coronavirus pandemic.”

Uber also says fares would increase and drivers would be less available and timely – which means you might have to wait a while for your ride home to arrive after a night of enjoying the pub.

What it comes down to is that some politicians believe individuals shouldn’t have the freedom to exchange their skills and services for money from organizations, because organizations take advantage of those individuals. Joe Biden and Kamala Harris support AB5, not the watered-down Proposition 22.

Others think that in a free society, individuals should be able to offer their professional talents to anyone willing to pay for them, and government shouldn’t restrict the terms they negotiate. President Trump’s campaign supports that approach and is critical of AB5 (but has not, to my knowledge, supported Proposition 22).

That’s something else to think about when you vote in November’s election.

TOM PURCELL is a Pittsburgh Tribune-Review humor columnist and is nationally syndicated. Readers can contact him at

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