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The gig economy will continue to grow postpandemic. Is your company ready?

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Ritva Nosov is the founder of TalentEd Consulting Inc., an advisory firm providing full-service support at the intersection of people, culture and the law. She is the leadership lab columnist for December, 2020.

COVID-19 has gotten all the credit. It has been attributed with overturning our well-worn work norms and sending them into uncharted territory. But there is another big trend that has been revolutionizing our work world for years. It is the gig-ification of our economy.

According to Statistics Canada, a gig worker is defined as an unincorporated, self-employed individual who enters into contracts to complete specific tasks and/or projects for individuals or organizations. Recently, most of the headlines associated with gig workers have revolved around Foodora or Uber drivers seeking unionization and arbitration rights through the courts. Meanwhile, the white-collar work world has been quietly ushering in gig workers for many years. A recent survey conducted by staffing firm Randstad estimated that gig workers already made up between 20 per cent and 30 per cent of the professional work world – and that was in the pre-COVID-19 era.

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For organizations, gigs are a means to access a larger pool of talent while saving on recruiting and employment costs. As my consulting practice has grown, I have increasingly received questions from organizations about how to address hiring for gigs. The murky world of gig work certainly raises interesting questions for both parties.

As an employer, the first question to address is: Who are you hiring? That will determine the contract you draft with your gig worker. Along the worker classification spectrum, there are three main categories: employees, dependent contractors and independent contractors. Traditionally, gig workers were defined as independent contractors in employment law. What this means for them is that they are not covered by employment legislation, such as the Ontario Human Rights Code or the Employment Standards Act, 2000.

The potential for problems creeps in when misclassification of a gig worker happens, as it regularly does. Has the gig worker you hired become economically reliant on you as their one employer? If so, they are now classified as a dependent contractor and their rights, and your obligations as an employer, have changed. In Canada, the onus has been shifting onto employers to prove that their contractors are not actually employees. It is anticipated that this shift will only continue.

At this time, there is no one conclusive test that can be universally applied to determine the status of a worker. Instead, the courts ask whether the gig worker engaged to perform the set services is performing them as a person in business on their own account. Other factors taken into consideration include the level of control the employer has over the gig worker’s activities, ownership of tools and/or equipment, the opportunity for profit, risk of loss, as well as the intention of both parties.

As gig work becomes more common, the courts will increasingly be called upon to interpret gig work cases, and legislation will in turn need to be drawn up or amended to better reflect our current employment needs.

In the meantime, it a wise idea for organizations to seriously consider how they classify their gig workers, and how that is reflected in the contracts signed between both parties, both when they begin at your organization and throughout their tenure there. Employers should schedule a regular checkpoint to reflect on the current nature of the employer-gig worker relationship. Keep in mind things can change a lot in a few months’ time span. For example, has the gig worker you hired as an independent contractor now taken on more responsibilities with the departure of their team member? Are they now working predominantly for you? If yes, then it is time to draw up a new contract that better reflects the current employment circumstances.

As an employer, there are too many risks and liabilities associated with getting misclassification and the contract wrong. Work will no longer be a physical place; instead it will increasingly resemble a series of gigs in the future. Prepare for the gig-ified economy, for it has indeed arrived.

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Ritva Nosov, founder, TalentEd Consulting.

This column is part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about the world of work. Find all Leadership Lab stories at tgam.ca/leadershiplab and guidelines for how to contribute to the column here.

Stay ahead in your career. We have a weekly Careers newsletter to give you guidance and tips on career management, leadership, business education and more. Sign up today or follow us at @Globe_Careers.



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Fri 9 AM | Exchange Exemplar: Gig Work, Heaven Or Hell? – Jefferson Public Radio

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GIG inks wind offtake with Danone in Poland – reNews

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Macquarie’s Green Investment Group (GIG) has signed an agreement with Danone companies in Poland to supply renewable energy through a 10-year power purchase agreement (PPA).

The power will be provided by GIG’s Jozwin wind farm, which was acquired by the business last year.

Route-to-market and balancing services will be provided by Axpo Polska, with Axpo also acting as the intermediary with food giant Danone, which will use Axpo as their licenced electricity provider.

This PPA will support Danone’s current decarbonisation goals as its Polish operations make up 6% of the business’ total energy usage around the world.

Danone is part of RE100, a collection of the companies that have committed to using 100% renewable electricity.

Danone’s commitment is to reach 100% of renewable electricity by 2030. 

At the end of 2020, Danone exceeded its previous target of 50% by 2020, getting 54.3% of its electricity from renewable sources.

GIG Europe head Edward Northam said: “This agreement shows our ability to work in partnership with our customers, in this case Danone, to develop bespoke solutions under challenging market conditions.

“Having understood Danone’s specific needs, GIG in partnership with Axpo, has created and delivered a solution that meets Danone’s energy and carbon reduction ambitions in a cost-effective manner.”

GIG has now supported 18 corporates with PPAs, equating to 3GW of renewables capacity.

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Gig economy workers demand fair conditions | Guardian News

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James Yang is still angry over the road deaths of five colleagues at work who suffered the same pressure he felt as a food delivery driver.

The Chinese migrant worked for Hungry Panda but says the company booted him off the app after raising concerns about conditions.

Mr Yang earned as little as $12.50 an hour working 12-hour days.

He and fellow gig economy workers met with politicians at federal parliament on Thursday, campaigning for the same rights afforded to other workers.

Labor leader Anthony Albanese believes gig workers should be given the minimum wage and greater scope to access other base employment standards.

He urged the Morrison government to stand up to Uber and Hungry Panda in the same way it took on tech giants over the news media bargaining code.

“What we can’t have is a circumstance whereby we have two industrial relations systems,” Mr Albanese said.

“One that has pay, one that has annual leave, sick leave, one that has conditions that most Australians take for granted, and another whole section of society who are marginalised, who don’t enjoy any minimum wage.”

Industrial Relations Minister Christian Porter said he had a great deal of sympathy for Mr Yang but he’s not going to tell him there’s an easy fix.

He said the Fair Work Commission had consistently ruled gig workers were contractors and not subject to the same conditions as employees.

Mr Porter said media code negotiations with Facebook and Google were years in the making after a consumer watchdog inquiry.

He noted the cost to business of changing the gig model and impact on consumer pricing as key complexities in regulating the sector.

Rideshare driver Malcolm McKenzie said gig workers didn’t have the same avenues to pursue unfair dismissal.

“Drivers face the possibility of termination through the app as a result of a fallacious claim against them, unsubstantiated claim against them,” he said.

Delivery driver Ashley Moreland said he faced losing his job if orders weren’t met on the company’s timeline.

“It really is time that laws caught up to the technology and that we brought some rights to this industry,” he said.

“Because I think it’s a bit of a shame that in a modern developed democracy, we have this situation of third world work.”

Australian Associated Press



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