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Promising Freelance Jobs In 2021 That Will Change the Face Of the Indian Gig Economy

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Through the past decade, freelance jobs have made their way into mainstream job catalogues and all businesses-big or small-have been more than pleased to associate with freelancers

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Following the pandemic that rebooted industries and job markets of the world, we’ve become increasingly optimistic about the freelance economy and the opportunities it will give rise to in the near future.

Through the past decade, freelance jobs have made their way into mainstream job catalogues and all businesses—big or small—have been more than pleased to associate with freelancers. Now, more than ever, with technological advancement, remote working and the freedom and flexibility that come along, freelancing has opened up several appealing avenues for the workforce. However, getting and staying ahead in the gig economy is not as straightforward as one may assume. In order to make the most of the freelance market boom, it is crucial to understand what lies ahead on this path while also pursuing holistic professional growth in its direction.

If you’re considering stepping into the freelance community, the first and foremost question to ponder over would be: what are the fields that have a promising career path for freelancers?

At the outset, let’s have a look at the most lucrative job opportunities that have a promising future in a freelance economy.

Graphic designers

Freelance graphic design is supposedly one of the most lucrative professions of tomorrow. It offers endless opportunities to work with global businesses and brands. In addition to making content more interesting and visually appealing, graphic designing also makes it easier for viewers to comprehend the key messaging, which greatly Influences their purchase decision.

Content creators

Written and video content has become an important aspect of social media. With an ever growing competition among companies to show their online presence as well as technological advancement, there is a substantial increase in demand for digital marketers. Content creation is basically an integral part of digital marketing, which refers to the strategic formulation of contents in the form of blogs, product descriptions, website content, promotional videos related to social media activities, and much more. To be able to have effective content created, almost all businesses have set aside a budget to hire content specialists and provide tools to create strong, engaging content.

SEO professionals

The Internet has solutions to everything and as long as we look for solutions on the Web, SEO will grow and so will the opportunities for a freelance SEO expert. As improved algorithms come into play, more businesses are publishing content to engage their target audience. Buyers are also starting to get picky about the content they want to read.

They are not only looking for content that answers their queries, but in content that interests them and SEO professionals are instrumental in aiding search engines to do better at identifying content that is in line with user preference.

Web designers

Consequent to the COVID-19 pandemic, businesses of all sizes have discerned that going digital is an important survival tactic and need their websites to be created or revamped in a way that they can truly represent the essence of the company and its services. Customers rely on the websites they visit to make the decision to associate themselves with that company. To improve the user experience for potential customers, businesses will need to invest in creating attractive and user friendly websites which will also result in increased conversions.

Other industries that hold the potential to foster a successful freelance community are fashion, fitness and makeup, HR and recruiting, education and training, computer and IT, marketing, healthcare, writing and editing, psychology and therapy, image consulting/influencer marketing/PR, et al.

Today, the choice is not between being an ’employee’ or a ‘freelancer’, but between a humdrum 9-5 existence or a fulfilling career brimming with possibilities. It must also be noted that a digitally advanced world gives impetus to the freelance workforce. The freelance community thrives on technological growth as global markets are starting to understand the cost-effective benefit of having resources belonging to different regions of the world. In essence, the future of freelance work looks promising, as industries of the world move towards a more advanced, receptive approach to finding and hiring resources.

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UK Supreme Court’s Uber decision is a victory for all gig workers | Business and Economy News

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For the past few years, the “gig economy” business model – in which workers are classified as independent contractors and therefore not given basic employment rights – has been on trial across the world.

From Uruguay and the United States to Australia and France, couriers and drivers have been bringing legal challenges against food delivery and passenger transport companies, such as Uber, Lyft, and Deliveroo, arguing that as their “workers” or “employees” they should be entitled to employment protections such as minimum wage, paid holidays and the right to unionise.

The United Kingdom has been one of the main battlegrounds for such cases and things have not gone well for the companies: they have lost virtually every high-profile workers’ rights case that has been brought against them.

And last week, they lost again. In a landmark decision published on February 19, the UK Supreme Court ruled that Uber drivers belong to the legal category of “limb (b) workers”, which entitles them to employment rights.

The court reasoned that “the transportation service performed by drivers and offered to passengers through the Uber app is very tightly defined and controlled by Uber… [It] is designed and organised in such a way as to provide a standardised service to passengers in which drivers are perceived as substantially interchangeable and from which Uber, rather than individual drivers, obtains the benefit of customer loyalty and goodwill.”

For anyone who has taken an Uber before, this assessment is no shocker. The decision is also not surprising as Uber had already lost three times in a row before the case reached the Supreme Court. Nevertheless, this decision still has dramatic implications for workers.

“Gig economy” companies often make the people who work for them sign highly sophisticated contracts that are designed to make it look like they are independent entrepreneurs rather than the companies’ employees. When the issue goes to court, the companies rely on these contracts to argue their case. These contracts are key to the functioning of the “gig economy” because they are the main mechanism through which the companies try to disguise the otherwise blindingly obvious fact that they are hiring workers and telling them how to do their jobs but refusing to give them basic employment rights and protections.

The Supreme Court addressed this issue in its latest decision against Uber head-on. In particular, it held that courts and tribunals should not treat these contracts as the starting point of their analysis, because “an employer is often in a position to dictate such contract terms” and “the individual performing the work has little or no ability to influence those terms”.

The effect of the Uber decision is that it will now be even harder for employers to use their contracts to misclassify their workers and deprive them of basic rights. This means that any attempt by Uber to squirm out of the decision by changing the contracts – as the company has already hinted at – will be all but hopeless in the courts.

With last week’s decision against Uber, the Supreme Court also underlined its commitment to ensuring that the laws passed by Parliament – in this case laws that aim to protect vulnerable workers from exploitative employers – are being fully implemented.

The UK Supreme Court has been bolstering the role of Parliament for a while now.

In 2017, the court held that despite the Brexit referendum vote, then-Prime Minister Theresa May could not take the UK out of the European Union without an act of Parliament. Later that year, the court struck down a regime of employment tribunal fees, noting that if people do not have unimpeded access to the courts to demand the enforcement of the laws passed by Parliament, “the democratic election of Members of Parliament may become a meaningless charade”.

And in 2019, after Prime Minister Boris Johnson attempted to shut down Parliament for several weeks, the Supreme Court ruled the decision unlawful. Indeed, it is a hypocritical peculiarity of British politics in recent years that despite a Brexit campaign fought by some – ostensibly – to protect the sovereign role of Parliament, it is the Supreme Court, rather than the Brexiteer government in power, that has become the institution’s staunchest defender.

With its latest decision against Uber, the Supreme Court sent the message to all UK workers that it would not allow gig economy companies to trample employment rights and protections that have been enshrined in law by their elected representatives.

The impact of the decision is likely to be felt beyond Britain’s shores as well.

For example, some of the worker’s rights the Supreme Court considered in last week’s decision come from European Union (EU) law. In EU law, various employment rights, such as paid holidays, equal pay for men and women, and protection from discrimination, apply to “workers”, a legal category with the same definition in the bloc’s 27 member states. So, the fact that Uber drivers were held to be “workers” in the UK would likely be persuasive for courts across the EU considering whether the company’s drivers are entitled to the same rights there.

Beyond Europe, from India to the US, the decision has been hailed as a symbolic precedent for regulators and courts.

Although employment laws differ between countries, Uber’s defence in workers’ rights cases is usually the same: it claims to be a technology, rather than transportation, company, acting as an intermediary between drivers and passengers. The fact that a panel of six justices of the UK’s highest court has unanimously rejected this absurd assertion is likely to be persuasive for courts around the world grappling with the same issue.

In the US, there are multiple definitions of “employee” across state and federal laws. However, the courts often consider the control a company exerts over a worker as a key factor when deciding whether that worker is entitled to employment rights or not. So, the UK Supreme Court’s extensive discussion of how Uber controls its drivers will likely be helpful to drivers arguing their cases across the pond.

In Australia, Uber has successfully defended itself against several legal challenges concerning workers’ rights (although it recently settled the most high profile of these after being scolded by a judge in federal court). However, Sheryn Omeri, one of the lawyers representing Uber drivers in the UK, who also practices law in Australia, suggests the UK Supreme Court’s decision will be influential on future Australian cases. UK court decisions are “the obvious choice for Australia to look to”, she told me.

It is important to note that when it comes to regulating the “gig economy”, the judiciary, workers and trade unions cannot act alone. Governments must force companies to obey the law by way of prosecutions and fines. Indeed, the UK government has a particularly abysmal record on this, making the role of trade unions all the more important. But with last week’s decision, the exploitative “gig economy” business model has been dealt a decisive blow, and for that, couriers, drivers, and unions worldwide should celebrate.

The views expressed in this article are the author’s own and do not necessarily reflect Al Jazeera’s editorial stance.



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As Congress scrutinizes gig worker rules, small-business owners need to know the basics – The Philadelphia Inquirer

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Uber’s UK ruling could have implications for gig economy startups

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Former Uber drivers Yaseen Aslam and James Farrar first brought their case against Uber in 2016
(Carl Court/Getty Images)

The UK’s Supreme Court has rejected Uber‘s appeal against an earlier ruling that said its drivers must be classified as workers, a result that may have a significant impact on other gig economy companies.

The decision—which cannot be appealed—means thousands of UK Uber drivers cannot qualify as being self-employed, entitling them to both minimum wage and holiday pay. The ridehailing company could now face paying substantial compensation to its drivers.

The ruling, which criticized Uber for sidestepping UK labor laws to withhold benefits, could influence other battles between gig workers and the companies that hire them. Earlier this month, the Independent Workers’ Union of Great Britain appealed against a court decision preventing riders for food delivery startup Deliveroo from engaging in collective bargaining due to their self-employed status. Deliveroo, which is backed by investors including Durable Capital Partners and Amazon, is looking to go public this year.

“Employees should benefit from improved rights; however, employers are likely to face increased costs of labor and disruption to their business models, which have proven to achieve rapid scale with gig workers,” said PitchBook analyst Nalin Patel. “The ruling may also now set a precedent in the UK and force other gig economy startups that utilize the self-employed contractor model to rethink how they operate in the region moving forward.”

Former Uber drivers James Farrar and Yaseen Aslam originally won their tribunal against Uber in 2016. Uber appealed the decision, but it was upheld in 2017, and again in 2018 by the High Court.

“This ruling will fundamentally re-order the gig economy and bring an end to rife exploitation of workers by means of algorithmic and contract trickery,” said Farrar, who is also a general secretary with the App Drivers and Couriers Union. “Uber drivers are cruelly sold a false dream of endless flexibility and entrepreneurial freedom.”

In a statement, Uber’s regional general manager for Northern and Eastern Europe, Jamie Heywood,  said the court decision was focused on a “small number of drivers” who used the app in 2016. Since then, he said the company had made changes to its business,  providing free insurance in case of sickness or injury. He added: “We are committed to doing more and will now consult with every active driver across the UK to understand the changes they want to see.”

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