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Is Gig Economy Going To Dominate The Blue Collar Job Sector

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Technology and internet has helped greatly to increase the prospects for the gig
economy, but at the same time offline and personal references also played a crucial role.

In the present pandemic situation, which is prevalent all over the world where almost all major sectors are still stuck with losses due to lockdown and slow demand in the economy, the one sector which somehow survived and flourished in India is the “Gig Economy”. There are basically two sides in the gig economy, one, where a service seeker i.e., a consumer who has a demand for a specific task, and the other, where a service provider i.e., a gig worker who can bring off that specific task. This new form of economy is primarily based on digital platform and has evolved in the past few years. Companies like Amazon, Zomato, Ola, Flipkart, Swiggy, Uber and many more strengthened their place in the industry through Gig Economy. The innovative initiatives taken by these companies is creating job opportunities for the young, flexible, and unskilled workers who want to support themselves while still in college and also for others who are seeking a different career path. Though the gig economy in India is still in its growing stage but it is estimated to triple its size in next three to four years according to Boston Consulting Group (BCG) and Michael & Susan Dell Foundation. 

Majority of the reports projected that within 8 to 10 years, the total gig job could reach to 90 million and will contribute 1.25% to India’s GDP. As per the report, in developing countries the engagement of gig economy is between 5 to 12% which is more than the developed countries (1 to 4%). India has emerged as the 5th largest country for flexible staffing after the United States of America, China, Brazil, and Japan. Indian states like Haryana, Madhya Pradesh, Andhra Pradesh, Gujarat, and Telangana have shown the maximum growth opportunities for the gig workers.

Basically, technology and internet has helped greatly to increase the prospects for the gig economy, but at the same time offline and personal references also played a crucial role. The nature of work is changing with the change in technology, advanced business models and new economic activities. The digital platforms abolished the middlemen and emerged as a superpower by which the job seekers can easily find the job providers and the job

opportunities. India emerged as one of the biggest countries for gig and platform workers as E-Commerce platforms created huge job opportunities even in the midst of the pandemic. According to ASSOCHAM, it is expected that the gig economy will increase to $455 billion by 2024 at a compound annual growth rate of 17%. The overall demand for job was 14 lakhs in 2020 within which 80% accounted for the gig economy. The report also says that, more the companies are undergoing business transformation with automation and artificial intelligence, the more the gig economy is fuelled.

The Covid-19 impacted India’s blue-collar sector drastically consisting of around 450 million workers which includes delivery boys and cab drivers engaged with different platforms like Ola, Uber, Zomato, Swiggy, Big Basket and many more. As a result, a huge digital transformation occurred within the ecosystem and it has been noticed that the future blue-collar sector is likely to be dominated by the gig economy work force which is based on the skills available and work flexibility across different sectors. This will allow the workers to maximise their earnings but with lower job security. However, the questions and concerns regarding worker protection, minimum wage requirements and consumer rights are also raised at the same time. The economy has started to experience its recovery stage, and the major three sectors of blue-collar workforce which comprises of health staff, logistics & delivery, and facilities & security management are already seeing an uptick which will surpass the existing job opportunities of the pre-covid levels and create massive employment options in tier 2 and tier 3 cities. The reforms could also encourage the expansion of the human resource management sector for the blue-collar employees.

Some challenges & concerns of the gig economy like minimum wages, retirement benefits, health benefits, etc needs to be addressed. As per Union Budget 2021, the government has proposed to launch a portal for collecting relevant information on gig workers to help and formulate social security schemes for them. The central government has passed a social security code to cover the gig workers, the main aspect of which is to create a social security fund which will be one percent of the total aggregator’s turnover per year and ensure that the amount will be used for the benefit of the unorganised gig workers. In addition to these, the government should also focus more on the regulations for protecting the gig workforce. The industries should also come together to create a common platform to increase the labour protection of the gig workers. There is an enormous scope for the gig economy in a developing country like India; so, the government should envisage a comprehensive legislation to motivate and empower many more unorganised labourers to follow this path. So that they could be brought under the purview of the Gig Economy.

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The Big Gig: FinTech Australia’s new board member

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Former senior advisor to the Turnbull and Morrison governments Harry Godber has been added to the board of FinTech Australia as an independent director.

Mr Godber acted as an advisor to Minister for Superannuation, Financial Services and the Digital Economy Jane Hume, where he led initiatives in fintech and financial regulation. He also worked on Australia’s Consumer Data Right, superannuation reform and the introduction of new payment regulation.

Mr Godber was an Industry, Innovation and Science Adviser to Ministers Arthur Sinodinos and Michaelia Cash, and, in a separate role led product and strategy at the CSIRO’s Data61.

“With the right policy and regulatory settings in place, fintech is poised to lead Australian consumers and business through our economic recovery,” Mr Godber said.

Mr Godber currently works as head of strategy for Flare, a fintech focused on HR, banking and superannuation.

Harry Godber, a former senior advisor to the Turnbull and Morrison governments has been added to the board of FinTech Australia. Image: Twitter.

Deloitte has promoted Rob Hillard to be its Asia Pacific consulting leader, where he will oversee around $2 billion worth of consulting work in the region.

Mr Hillard has worked as the consulting giant’s chief transformation officer for the past year and was previously Deloitte’s chief strategy and innovation officer. After being made a managing partner in 2015, Mr Hillard oversaw the doubling of Deloitte professionals to over 3,000 by 2018.

Mr Hillard is a member of the Deloitte global board and the Chairman of the Australian Information Industry Association.

Australian Competition and Consumer Commission (ACCC) Commissioner Sarah Court is leaving the watchdog after more than a decade to join the Australian Securities and Investment Commission (ASIC). Ms Court joins ASIC after wide involvement in the ACCC’s work, including chairing the its enforcement, compliance, Consumer Data Right and legal committees and as a member of the merger review and competition exemptions committees.

“This is a well-deserved reflection of the experience, expertise, and wisdom Sarah brings to the table,” ACCC Chair Rod Sims said “ASIC’s gain is very much our loss.”

The new Australian Public Service Academy will be led by Grant Lovelock, who has been responsible for skills funding and apprenticeship policy at the Commonwealth Department of Education and Training. Most recently Mr Lovelock has worked at the Department’s National Careers Institute.

The University of Sydney’s United States Studies Centre (USSC) has added three more non-resident experts: former chief of staff to President Trump Mick Mulvaney, former Director General of ASIO Duncan Lewis and Sir Roland Wilson Scholar at the Australian National University’s National Security College Jennifer Jackett.

Mr Mulvaney and Mr Lewis join as non-resident senior fellows while Ms Jackett joins the University’s Foreign Policy and Defence Program as a non-resident fellow.

DXC Technologies lost associate partner Pewter Klement, who joined Avande this month. Mr Klement leaves DXC after three and a half years for the Microsoft focused Avande.

Alan Cameron has stepped down from the board of PEXA, the online property exchange network he helped establish in 2010, to fulfil a COAG initiative to deliver a single, national e-conveyancing solution to the Australian property industry.

Mr Cameron will be replaced by finance industry veteran Mark Joiner as independent non-executive Chairman.

Construction software firm Asite has announced the appointment of Kyle Hamer as chief marketing officer. Mr Hamer will lead the global marketing and communications team from the company’s Houston office.

AUmake, the ASX-listed company that connects Asian influencers with Australian brands has a new chief financial officer, with Tony Guarna joining this month. Mr Guarna has held finance chief roles at several ASX companies and joins AUmake as its user base hits more than 27,000 after launching in October last year.

Global semiconductor technology and equipment firm Revasum appointed Rebecca Shooter-Dodd as chief financial and operating officer, formalising her operating responsibilities in addition to her current role as Revasum’s chief financial officer and company secretary.

Former Gartner director Rhys Binney has been announced as Axe Group’s senior vice-president of growth strategy. Mr Binney joins the insurance software provider after three years as a director at Gartner for their CIO and CEO advisory groups.

UK fintech Marqeta has named Duncan Currie as country manager for Australia and New Zealand as part of its plans to establish an Asia Pacific Headquarters in Melbourne. Mr Currie is an industry veteran with almost two decades of payments experience, serving as a consultant and advisor to local fintechs, alongside stints at ANZ, Visa and Tuxedo Money.

Do you know more? Contact James Riley via Email or Signal.

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Free the Gig Economy! | City Journal

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Last week, the Biden administration made another effort to drag the U.S. labor market back into the past. The Department of Labor withdrew the independent-contractor rule, a Trump-era regulation that made it easier for firms to classify workers as contractors instead of employees. It’s not yet clear what will replace it, though President Biden says he supports the ABC test that California tried to implement, which would classify most contractors as employees—including not just drivers for Uber and Lyft but even freelance writers.

The Labor Department and the media are framing the administration’s move as a way to ensure that workers in the gig economy are protected and paid overtime and minimum wage. Yet many workers prefer the flexibility of contract work, which lets them set their own hours and work for other companies. According to a Fed survey, most gig workers report high levels of satisfaction with the arrangement. When California tried to classify gig workers as employees, the state faced pushback not just from companies but from gig workers themselves.

They have good reasons to prefer it. The nature of work is changing, as it has throughout history. It once was considered dehumanizing that most workers should be beholden to a single employer. Today, we’re forcing this arrangement on people who don’t want it.

The rollback of the Trump rule joins a list of policies—efforts to increase unionization, low-skill manufacturing, and “shovel-ready” infrastructure jobs—by which the Biden administration is attempting to shoehorn the modern labor market into a 1950s mold. The problem with these policies is that the labor market has changed. When work was more uniform, workers were easier to replace, so forming strong ties to one’s employer made sense for job security. Unionization also made sense because it allowed the large numbers of lower-skilled workers to pool together for similar pay and benefits.

Over time, however, manufacturing, construction, and most other jobs have become more technical, requiring skilled workforces. The more skilled the workers, the less incentive they have to attach themselves to individual jobs or to pool risk with fellow workers. The more skills you have, the less unionization makes sense because you’re effectively subsidizing lower-skilled workers. And workers today also place a higher premium on flexibility. This may explain why the unionization drive at Amazon has not succeeded.

As we emerge from the pandemic, we should expect the value placed on flexibility in work arrangements to increase. The expanded availability of remote work, combined with the continuing unpredictability of school re-openings and child-care arrangements, make benefits like the ability to set your own hours and the freedom to work for multiple employers more important than ever.

Some Biden policies, like making it easier to buy health insurance without an employer, move in the right direction. The administration would do well to pursue more measures like these that embrace the new economy, rather than trying to force workers into structures better suited for the economy of more than a half-century ago.

Photo by Drew Angerer/Getty Images



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Pixelbet becomes latest GiG Comply sign-up

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Gaming Innovation Group has lauded a “growing demand” for its automated affiliate marketing compliance screening tool after securing an agreement with Pixelbet.

The company’s solution enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the igaming industry,” noted Jonas Warrer, CMO at GiG.

“It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”  

GiG Comply will permit the Malta-based gaming firm to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This will allow the group to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Eirik Kristiansen, CEO of Pixelbet, added: “We are excited to partner up with GiG through its market-leading GiG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. 

“This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”



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